How businesses can enhance the customer experience through digital to stay ahead of the curve

Retail has witnessed significant change in recent years as the overlap between online and in-store continues to blur. The competition has intensified as technology has created new opportunities for innovators and the overall retail landscape is now more unpredictable than ever before.

Consumers drive the charge behind technological innovation in the British retail sector; indeed, according to the ONS, the average weekly...

By Anshuman Singh, 28 January 2019, 0 comments. Categories: Customer Experience, Data-driven marketing, Personalised Marketing.

Why 2019 will be the year that advertisers successfully adopt digital personalisation

As an industry we’ve long discussed the exciting promise of combining data, with adtech and creative possibilities, to enhance the experience of digital advertising. Although frequently discussed, dynamic creative optimisation (DCO) is yet to fulfil the promise of large-scale, relevant digital communications, meanwhile technology has progressed to differentiate between ‘personalisation’ and ‘dynamic...

Helping the CMO deliver creative personalisation at scale: A guide

Data-driven personalisation at scale is not a new concept – it is a fundamental part of programmatic – yet consumers still frequently find themselves bombarded with irrelevant and untargeted ads.

While data-driven thinking is increasingly being applied to the audience and media components of the programmatic equation, it is still in the early stages on the creative side. In fact, a recent study reveals a massive...

By John Mruz, 08 January 2019, 0 comments. Categories: Content Marketing, Customer Experience, Personalised Marketing.

The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing

2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part – or terrifying, depending on where you stand – is that it is only going to get bigger, with WARC estimating in September that martech spend was at $100 billion globally.

Here, we take a...

The five tenets of clean data: Preparing chatbot data for marketing personalisation

Organisations are already using live web chat – and increasingly chatbots – as a critical sales and customer support channel. Gartner says over 80% of companies offer some form of live chat on their website or mobile applications in order to interact with customers, and the chatbot market is likely to grow to $994 million by 2024

Brands are wrestling with personalisation, more than any other marketing tactic

Achieving a fully-personalised customer experience is something today’s marketing professionals dream about, where each customer feels the brand knows them and can anticipate their every need.

Get that right, and sales and loyalty will follow.

But while personalisation is at (or very close to) the top of the digital marketer’s priority list, it’s not proving easy to implement. In fact, a report by...

By Mark Jones, 19 October 2018, 0 comments. Categories: Advertising, Customer Experience, E-Commerce, Personalised Marketing.

US telco giant Sprint sells mobile ad arm to InMobi

US telecoms firm Sprint has sold Pinsight Media, its mobile and data advertising company, to Indian-headquartered martech group InMobi.

The all-stock deal, the terms of which weren’t confirmed, comes as the carrier awaits approval from the FCC (Federal Communications Commission) to merge with T-Mobile.

According to a statement by InMobi, Pinsight works by partnering with leading US telcos and using their data to...

By Mark Jones, 17 October 2018, 0 comments. Categories: Data-driven marketing, Mobile Marketing, Personalised Marketing.

Why context, timing and relevance is key to B2B lead gen success

The B2B sector has changed dramatically over the last few years.

More specifically, the buying behaviours of the industry have changed, largely due to the amount of information that is available about products and services, and the ease of accessing that information. What this means for the B2B marketer is that it is becoming more difficult to engage with the right prospects— and by extension, grow market share.

Add compliance issues, such as GDPR, in the mix and the risk involved in misusing (or...

By Jon Clarke, 16 October 2018, 0 comments. Categories: Data-driven marketing, E-Commerce, Personalised Marketing.

Demographics are so pre-GDPR, but that doesn't mean the end of contextual advertising

The unthinkable has happened. The Cambridge Analytica scandal has culminated in Facebook being slapped with a fine to the tune of £500k – the maximum possible under the pre-GDPR Data Protection Act. For Zuck the mighty tech deity, the chickens have truly come home to roost. Or have they? Zuckerberg probably made more than that in the time it has taken to read this sentence…

But should GDPR...

By Emma Lacey, 09 October 2018, 0 comments. Categories: Campaigns, Data-driven marketing, Personalised Marketing.