How the Internet of Things is set to break the mould for customer experience
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The customer experience process is rapidly changing. For brands, getting the customer to return again is not new, whether through incentivisation or simple brand loyalty. But the landscape is being turned on its head – and it’s through such new technologies as the Internet of Things (IoT) driving what is being described as the new services economy.
Companies are recognising this. Instead of buying standalone products, it’s now about buying services. Take Netflix...