Virtual reality becomes a more accessible marketing tool for brands
Wearable headsets capable of producing virtual reality (VR) environments are not as wide spread as some brands would like. However one company is investigating a more accessible solution.
Creative technology agency Knit has been working with Google Cardboard, a folding smartphone mount that users wear over their eyes, mimicking the functionality of VR devices, to create a usable solution that brands can use in marketing.
Through its NFC-enabled Cardboard Objects, Knit wanted to create a prototype that could...