How localisation breeds brand loyalty: The key to positive customer experience
Companies are now able to showcase their brand easier than ever before thanks to the advancements in digital marketing. But with this comes increased competition and the tough challenge of capturing and maintaining their audience’s attention amongst the noise. So how can brands be heard on all channels?
Localisation is about more than just translation, it’s about making sure that you take into consideration your audience’s cultural nuances and preferences when...