How Pizza Hut is trying to reach the younger generation in a crowded marketplace
‘Digital natives’ or millennials, have a unique set of behaviours and expectations when it comes to all their interactions with brands – casual dining restaurants included. Brands have responded accordingly, with a wealth of content and digital experiences vying for millennial’s limited attention.
This is something we were very aware of at Pizza Hut Restaurants when we set about developing a new look for our brand, both physically and digitally.
Pizza Hut Restaurants...