Are your personalised marketing efforts going to waste? Campaigns not hitting the spot? If so, you’re not alone – and according to the latest missive from analyst firm Gartner, four in five marketers will ‘abandon’ personalisation efforts by the middle of the next decade.
The primary obstacle respondents faced, according to the survey, was data and its various methods of analysis, from collection, to...
Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.
In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:
Over the last two decades, technology has changed the face of retail, from the in-store experience and the payment process, to the advent of ecommerce and omnichannel retailers. But much as technology has revolutionised the shopping experience, it has also had a significant impact on jobs in the retail sector.
As far back as 2016, Deloitte predicted that 60% of retail jobs would be automated within the next 20 years. While this estimate is not...
Despite their best intentions, knowing how to use all the insights about customers available to them to build a better understanding of what they interact with and are interested in is a crucial step brands often miss — resulting all too often in a poor user experience filled with misinformed content.
By analysing data like their ‘add to cart’ rate, page views, product views, or...
Personalisation has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered.
But as technology has improved – and data has become easier to generate – what might’ve been somewhat of an illusion before, is in fact now more real for marketers.
Starbucks has been making noise about its artificial intelligence (AI) projects of late – and specifically how they can be applied into marketing and customer experience activities.
Speaking to analysts following the company’s Q4 2019 earnings release at the end of last month, Starbucks CEO Kevin Johnson noted how Deep Brew, an initiative focused on the coffee house’s AI investments, is taking shape.
In many cases, a bit of retargeting is needed to align your marketing goals with your business goals and draw in the right customers.
By retargeting, you can drive people to your website with specific content that is more in-tune with consumer trends. A strong retargeting strategy is excellent for turning window shoppers into buyers and increasing conversion rates.
Here are some questions to ask yourself...
Marketers always strive hard to boost website traffic. A significant metric which quantifies the performance of websites is the bounce rate, indicating the percentage of users who leave without delving any further than the initial page.
In this context, it is important to understand web accessibility. The Americans with Disabilities Act (ADA) became law in 1990. It...
In the age of the customer, personalisation is a more pressing need than ever before. In the age of data, it’s becoming increasingly possible to feed that need. Indeed, data-led personalisation is one of the hottest trends in ecommerce.
But are we getting ahead of ourselves? A new wave of customer-led personalisation known as pre-emptive shopping suggests so.
For decades, marketers have made a moment of “back to school”, setting their sights on mothers and, in more recent years, fathers. But according to new data from Pinterest, limiting marketing to families with kids focused on back-to-school is a miss for advertisers.
On Pinterest, we see a renewed enthusiasm from people of all ages for organisation, health, positivity,...
