How retail marketers can empower back-to-school campaigns in a cookieless future

School pupils studying.

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”.

Google and other browsers have taken note, cementing plans to comprehensively cease third-party cookie tracking within...

Manchester City FC launch the ‘Connected Scarf’ to track fan emotion

A Manchester City FC flag.

Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the 'Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group.

Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive innovation, and better connect fans globally with the clubs and players they love, Octagon helped bring to life...

5 ways your website can create an emotional bond with your customer

A love heart drawn on a window.

Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions.

When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’.

Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that they use confirms that the brands that create the most brand intimacy are also the fastest growing...

PepsiCo martech leader unveils game-changing marketing strategies

Cans of Pepsi.

In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power effective strategies.

Chris Muscutt, Head of MarTech at PepsiCo, has had an interesting professional journey. In fact, his marketing career took off as an air traffic...

Yext aims to give customers control over location data with what3words

Pins stuck in a map of Earth.

Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.

Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London. Yext customers who install the...

Braze for Success launched to encourage long-term brand growth

A Space X rocket launching.

Customer engagement platform has unveiled Braze for Success, a series of new offerings, enhancements and what is describes as a more comprehensive solutions approach to complement its platform.

This portfolio, methodology and community are designed to allow marketers to stay ahead of their peers with leading customer engagement campaigns, built through services, best-in-class customer success, support and education from Braze.

Brands today are navigating through the...

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

TVSquared launches cross-platform analytics solution in UK and Germany

TV Streaming

TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany.

The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

By using smart TV viewership data and direct publisher integrations, TVSquared has a vast coverage of global converged TV, now including millions of British...

How SportPursuit boosted sales by 50% in 2020

Two people hiking near mountains.

SportPursuit is an online retailer of sporting products operating in the UK and across Europe. It offers a broad range of sporting goods and outdoor brands, including apparel, footwear, equipment and nutrition — for cycling, hiking, running, skiing, snow sports, swimming and tennis.

Problem:

“Our big thing is personalisation,” reports Andrew Bell, SportPursuit's head of CRM. “We send a lot of emails because we have so much new merchandise on-site on a daily...

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...