How advanced data analytics will continue to streamline digital marketing strategy in 2020

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation. We aren’t talking here about basic Google Analytics, but of programmes of activity and technology that really delves deep into improving insights and targeting, and dramatically impacts commercial decision making.

Perhaps the best...

The evolution of the inbox in 2020: Combining seamless customer experience with security

In recent years we’ve experienced a great shift in the way in which businesses are engaging with their customers. Giants of the gig economy, like Airbnb and Uber, have created highly potent customer engagement mechanisms right at the very heart of their operations. Today, because of this, UK consumers have come to expect contextualised, seamless and highly relevant communications.

Whether ordering food, looking for...

When retargeting means additional app revenue: A guide

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app promotion space. It’s expensive to acquire new users and many times the cost per install or cost per action that advertisers get in their campaigns is higher than the goal itself.

Under these conditions, it’s no surprise to see marketers dedicate a lot of time and effort to user acquisition: they...

Why despite the hype AI could be failing your customer experience strategy

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are...

By Arun Mani, 13 January 2020, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing, Personalised Marketing.

Consumer-data privacy and personalisation at scale: Strategies to get it right

Personalisation at scale is where retailers and consumer brands are competing to win. But in focusing on “playing offense” to capture value, executives are often overlooking their “defence”: preserving, protecting, enabling, and accelerating the hard-won gains of their digital efforts by ensuring that personalisation at scale keeps personal data secure and private.

From AR to AI: The emerging technologies marketers can explore to enable and disrupt

The entire written works of mankind in all languages from the beginning of recorded history is around 50 petabytes. One petabyte is about 20 million four drawer filing cabinets filled with text. Google processes about 20 petabytes per day so in three days they would have processed everything we have written – ever.  Meanwhile, data centres now annually consume as much energy as Sweden.  By 2025 they’ll consume

By Max Eaglen, 13 December 2019, 0 comments. Categories: Automation, Data-driven marketing, Personalised Marketing.

Gartner: Four in five marketers will abandon personalisation projects by 2025

Are your personalised marketing efforts going to waste? Campaigns not hitting the spot? If so, you’re not alone – and according to the latest missive from analyst firm Gartner, four in five marketers will ‘abandon’ personalisation efforts by the middle of the next decade.

The primary obstacle respondents faced, according to the survey, was data and its various methods of analysis, from collection, to...

By James Bourne, 03 December 2019, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

The personalisation maturity curve: Where are you on your journey?

Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.

In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:

  • Work out where you are on your journey
  • Identify steps to take to improve
  • Understand how your personalisation measures up; are you an experimenter, challenger, or a leader?

By James Bourne, 02 December 2019, 0 comments. Categories: Personalised Marketing.

Does retail automation signal the end of personalisation?

Over the last two decades, technology has changed the face of retail, from the in-store experience and the payment process, to the advent of ecommerce and omnichannel retailers. But much as technology has revolutionised the shopping experience, it has also had a significant impact on jobs in the retail sector.

As far back as 2016, Deloitte predicted that 60% of retail jobs would be automated within the next 20 years. While this estimate is not...

Why brands need to think small when personalising customer experience

Despite their best intentions, knowing how to use all the insights about customers available to them to build a better understanding of what they interact with and are interested in is a crucial step brands often miss — resulting all too often in a poor user experience filled with misinformed content.

By analysing data like their ‘add to cart’ rate, page views, product views, or...

By Lisa Kalscheur, 22 November 2019, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, Personalised Marketing.