Could Google for kids do the marketing industry more harm than good?
The news that Google for Kids is now in the development pipeline for the tech giant has generated quite a bit of controversy today. But Google itself was expecting this.
In effect Google for kids - its plan to develop child specific versions of tools such as search, YouTube and Chrome – will create a whole new marketing demographic and enable website owners to better track who is looking at their sites when.
The information this could, in theory, provide advertisers with is huge. Whether brands would be...