Group of seven dominate holiday paid search advertising

New figures from Kantar Media’s AdGooroo platform show that an elite group of consumer brands dominated the click share in UK paid search advertising in the 2017 holiday season.

The search marketing intelligence platform analysed google Desktop and mobile text ad activity on 990 top retail keywords from 1 November to 11 December. Among the most popular keywords for the period were ‘engagement rings’, ‘fitbit’, ‘washing machines’, ‘xbox one’ and...

By Colm Hebblethwaite, 19 December 2017, 0 comments. Categories: Advertising, Paid Search.

The seasonal revolution has arrived

Its official – the retail Christmas trading period has arrived, with under 100 days until the big day. In the UK, the trading period generally runs from October to January, and this won’t change any time soon.

But with such a limited key shopping timeframe, many brands are looking to challenge the way the fashion industry works throughout the rest of the year – why focus only on selling cold, wintery clothes when the weather may change imminently?

Ultimately, the elements and weather...

By Hannah Kimuyu, 09 October 2017, 0 comments. Categories: Data-driven marketing, Paid Search, Programmatic, Search Marketing.

The importance of quality score in paid search

Paid search, or pay per click (PPC), often used in conjunction with SEO, remains an essential marketing element for many businesses, most notably those that want an online presence.

But we are still seeing businesses not effectively implementing PPC campaigns successfully. One of the biggest areas that businesses are failing to address is a low AdWords quality score. In short, if you’re trying to master PPC, you need to understand quality score.

According to Google, “quality score is an estimate...

By Will Haswell, 22 August 2017, 0 comments. Categories: Paid Search, Search Marketing.

Using curated marketplaces to ensure brand safety in digital ad buys

When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically.

Unfortunately, real-time bidding (RTB) is a real problem for advertisers, as the recent boycott of the Google Display Network and YouTube by a slew of frustrated big brands has proven.

By Jeff Finn, 08 August 2017, 0 comments. Categories: Advertising Technology, Paid Search, Programmatic.

How Bing embraced search intelligence

Technology has immersed itself into all aspects of our lives meaning our digital footprint paints a more detailed picture than ever before.

Brands today have a wealth of different ways they can engage using this understanding but the key to unlocking future realms of engagement boils down to translating the intelligence into meaningful actions, using this to create new world touch points driven by technology.

Marketers continue to lead companies through this digital transformation.

AI - the ability for...

By Steve Sirich, 10 July 2017, 0 comments. Categories: Advertising Technology, Paid Search.

Retailers spend £8.9 million on iPhone related search terms

The term ‘iPhone 7’ is the top consumer product keyword in the UK, according to analysis by AdGooroo.

The company, which measures paid search activity across over 2.5 billion search results pages, found that British retailers spent £5.6 million on that particular term between June 2016 and May 2017.

This is £3.6 million more than the next highest keyword ‘pandora’ (a popular jewellery brand).

Five iPhone related keywords featured in the top 20, meaning...

By Colm Hebblethwaite, 05 July 2017, 0 comments. Categories: Paid Search.

Free suite of tools aims to improve transparency of paid search

A new range of free auditing software has been released by biddible with the aim of increasing transparency of paid search performance.

The tools will also allow companies to efficiently report on the effectiveness of AdWords spend in under 60 seconds.

we believe it may disrupt some major players in our market

The release marks the first time a free suite of tools has been aimed at helping companies accurately judge the efficiency of Google’s main source of online revenue. The...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Advertising Technology, Paid Search.

Strong and Stable vs. The Many – UK election PPC strategies analysed

When Theresa May called for a snap general election to be held on Thursday 8th June 2017, the major UK political parties were left with little time to prepare and implement their campaign strategies.

Whilst each party presented very different manifestos to how they would govern the UK, one thing the two major political parties, Labour and The Conservatives did agree on was to invest in search marketing, competing to get their adverts positioned at the top of search engine results pages (SERP).

Different...

By Ian O'Rourke, 16 June 2017, 0 comments. Categories: Paid Search, Search Marketing, Social Media Marketing.

Lead intelligence: A better model for lead generation

We hear it so often that the phrase has become a punchline for a lot of marketers. But it’s no joke; marketing is under more pressure than ever to send actionable leads to sales.

Unfortunately, what happens more often than not is for more leads to appear. But more leads alone aren’t getting results. This whitepaper from on24 looks at ‘lead intelligence’, and gives best practice advice on how you can be more successful in your lead gen operations.

By James Bourne, 15 July 2016, 0 comments. Categories: CRM, Data-driven marketing, Paid Search.

Digital spend highest in seven years, argues IAB

(c)iStock.com/Ydefinitel

Digital ad spend grew at the fastest rate for seven years with UK digital ad spend up 16.4% to more than £8.6 billion, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

The rise is the highest since a 17.1% rise in 2008 and follows a 12% increase in the number of internet-enabled devices in each household. The report claims this now stands to 8.3 per household with connected TVs seeing the biggest rise in ownership at 27%. Smartphones...