Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Technical know-how an essential element in online marketing

Be a Little Technical

When the online marketing industry was in its infancy, success came from simple link building campaigns for SEO. Today, that is just a little bit of what you need, to thrive. Technical know-how is now the most valuable thing in the industry, and it does not come easily. The industry is now diverse, and many factors influence success on all scales. Anyone with aspirations of succeeding as an online marketer now needs to embrace the following tools and features as well as understand their significance.

Data and Tracking Tools

Data is playing a huge role in determining...

By Maciej Fita, 27 June 2013, 0 comments. Categories: Advertising, Campaigns, Organic Search, Social Media Marketing.

Why Google’s Content Experiments API is part of the larger plan

Many marketers who want to perform split or multivariate tests have little to no budget for it. That’s the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned. The relatively full-featured tool was going away, replaced by a competent, but lacking, replacement.
The move drew considerable ire, and left many marketers...

By , 12 June 2013, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

The handiest SEO tools for Firefox

According to W3school’s browser stats, Firefox is the second most popular browser today. So what makes Firefox so great?

·  Mozilla Firefox is a free, cross platform browser (it is available for windows, Mac OS & Linux platforms).

·  Firefox is equipped with a search bar that allows users to perform a web search directly from their browsers.

By Gareth Morgan, 31 May 2013, 0 comments. Categories: Organic Search.

It’s here: Penguin 2.0 shakes up SERPs

Wednesday was the day black-hat spammers and less than squeaky clean SEOs were dreading – the day Penguin 2.0 was unleashed on the SERPs.

Now, we knew the update was going to be big and we knew it was due any day now but the update still caught a lot of us off guard, especially here in the UK because it hit overnight, while we were sleeping peacefully – blissfully unaware of the aggressive attack that was taking place by our favourite...

By Amy Edwards, 30 May 2013, 1 comment. Categories: Organic Search, Search Marketing.

Should you be worried about Google’s upcoming Summer of Love?

By Amy@BubbleJobsUnless you’ve been living under a rock or you’ve been away from home for the last week or so, you’ll have already heard that the next Penguin update is officially on its way and Google has a whole host of changes planned that might/will affect the SEO industry in 2013.

I covered everything Matt Cutts mentioned in his webmaster video on Tuesday so I’m not going to go through all that again. Instead, I...

By Amy Edwards, 22 May 2013, 1 comment. Categories: Branding, Organic Search, Search Marketing.

Why you need to focus on Google+ to increase your rankings

More than half of all internet searches are completed through Google and some estimates put the figure even higher than that so if a business wants its website to be visible in search results it needs to use all of the tools and tactics at its disposal – and that includes Google+.

Often referred to as the poorer rival to the Facebook juggernaut, Google+ is actually a powerful and unique tool in the world of content marketing and search engine optimisation. As Google owns both the search engine and the social media network, it stands to reason the two will be closely linked. However, effectively using Google+ as part of a search engine optimisation strategy is still neglected by many brands and their social media agencies. Unlike...

By Maciej Fita, 21 May 2013, 0 comments. Categories: Branding, Organic Search, Search Marketing.

SEOs hold tight: Penguin 2.0 to hit this month and more changes to come

By Amy@BubbleJobs

It's the news the majority of SEOs have been waiting for...the next Penguin update (which is apparently going to be big!) is going to be rolled out by the end of this month. Time. To. Panic!The announcement came from Matt Cutts himself on Twitter at the end of last week on the back of speculation that a major update was currently taking place across the pond.Cutts announced that last week’s update wasn’t connected to a Penguin update, but did confirm they “expect to roll out Penguin 2.0 (next generation of...

By Amy Edwards, 14 May 2013, 0 comments. Categories: Organic Search, Search Marketing.

Big Data: Developing a 360 degree marketing plan

The face of marketing has completely changed over the past decade, shifting from simply broadcasting products and services to the world, to concentrating on inbound marketing solutions - with a focus on creating the relevant information to attract and retain customers.

In today's digital world, effective marketing plans need to be holistic and integrated online - a clever mix of SEO and social media - whilst still incorporating existing offline communications channels such as TV, radio and print, to create a...

By Alastair Kane, 02 May 2013, 0 comments. Categories: Organic Search.