Interview with global SEM expert Bill Hunt on all things SEO

Recently I had the chance to interview global SEM and social media expert Bill Hunt. Bill is currently the President of Back Azimuth Consulting  and writes a blog on search and social media marketing at whunt.com. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members.

Thanks to Bill for taking the time to answer my questions!

Question: You got your start in SEM...

By Nick Stamoulis, 21 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Social media expert Greg Finn on promoted tweets and the rise of G+

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 9+ years and specializes in Social Media Marketing. Greg is also a contributing editor for both Search Engine Land and Marketing Land.

Thanks to Greg for taking the time to answer my...

By Nick Stamoulis, 14 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences...

By Nick Stamoulis, 09 August 2013, 0 comments. Categories: Advertising Technology, Campaigns, Data-driven marketing, Organic Search.

Is a tweeted link as valuable as a regular link?

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out?

Here’s what Julie Joyce of Link Fish Media had to say,

"I don’t see any evidence that suggests that a tweeted link counts as much as an actual text link....

By Nick Stamoulis, 06 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

What are the items to measure after one year of SEO?

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign...

By Nick Stamoulis, 02 August 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

Is hidden text using expandable sections bad for SEO?

In a recent video, Matt Cutts, the head of the web spam team at Google, shared some insight into a question that I’ve always wondered about.

“Is hiding text in AJAX/JavaScript style expandable menus bad practice for SEO?”

Expandable sections for content is common practice, especially on e-com sites that need to present large amounts of content in a format that is easier for the user to consume.

In his video, Matt conceded that there were good reasons to implement expandable content. However,...

By Gareth Crew, 01 August 2013, 0 comments. Categories: Organic Search.

Why you should audit your backlinks following Penguin 2.0

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High rankings in the search engines for competitive keywords in your industry are extremely valuable. You can practically guarantee a steady stream of targeted visitors to your offer and convert that traffic into new customers for your business.

But actually getting those rankings is a completely different story.

Search engine rankings

Google continues to have significant market share in the industry. New data shows Google accounts for over two-thirds of search traffic leaving search rivals Yahoo and Bing in the dust.

Ranking for just a single keyword can have a profound impact on your business.

But search engines such as Google use complex algorithms to determine where pages rank. Aside from on-page factors including page structure and...

By Maciej Fita, 31 July 2013, 0 comments. Categories: Organic Search, Search Marketing.

SEO and social media: Why the war?

By Amy@BubbleJobsHere at Bubble, we think a bit of competition and rivalry is healthy across different sectors and departments… and it’s fair to say that rivalry is definitely alive and well in the digital sector in 2013. Now, while old-school debates like the historic SEO/PPC argument continue to rage, new ones are sparking up all the time as brands fight to find the best strategy for their online marketing efforts.

The flavour of the week in the digital rivalry stakes? It has to...

By Amy Edwards, 26 July 2013, 1 comment. Categories: Commerce, Organic Search, Social Media Marketing.

5 ideas to kick off your YouTube strategy

By Amy@BubbleJobsWhether you’re an online marketing pro or a relative newbie, chances are you’ll have the heard the phrase ‘Content Is King’ once or twice before. In this post-Penguin era, that phrase has never been more applicable or relevant and since the first Penguin update hit, it seems the world and his wife have jumped on the old content marketing bandwagon.

Now, while we’ve talked about things like guest blogging and

By Amy Edwards, 16 July 2013, 0 comments. Categories: Organic Search, Social Media Marketing, Video & Audio Marketing.