Will big brands automatically win the SEO race?

By Shawna Wright

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail?

Some SEO experts have pointed out, and I...

By Nick Stamoulis, 20 March 2014, 0 comments. Categories: Campaigns, Organic Search.

Why not all B2B content should be gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead...

By Nick Stamoulis, 18 February 2014, 0 comments. Categories: Organic Search.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Branding, Campaigns, Organic Search, Search Marketing.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Campaigns, Organic Search, Search Marketing.

Google’s Matt Cutts warns of the death of SEO guest blogging

It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO.

In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.

“This is why we can’t have nice things in the SEO space,” Cutts ruefully states.

It’s worth noting...

By James Bourne, 21 January 2014, 3 comments. Categories: Campaigns, Content Marketing, Organic Search.

What to focus on with limited content time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc.

After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites...

By Nick Stamoulis, 13 January 2014, 1 comment. Categories: Organic Search.

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.

Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in...

By Amy Edwards, 17 December 2013, 0 comments. Categories: Organic Search.

SEO won’t work unless your product is consistent

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has the website...

By Nick Stamoulis, 08 November 2013, 0 comments. Categories: Organic Search.

Why blog posts should be lead generation tools

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic...

By Nick Stamoulis, 30 October 2013, 0 comments. Categories: Content Marketing, Organic Search.

5 things the best SEO clients understand

Just like there are good and bad SEO firms, there are also good and bad SEO clients.

When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along.

The SEO client tends to think that they can never be the one to blame, since after all they are the...

By Nick Stamoulis, 25 October 2013, 0 comments. Categories: Campaigns, Organic Search.