Up to 80% of paid search conversions invisible to marketers

Up to 80% of paid search conversions may not be counted by devices using Apple iOS, according to a new report from marketing platform specialist Marin Software.

Devices like iPhones, iPads and iPods are more or less invisible to marketers using ad networks and ad monitoring tools that use third party tracking cookies to count conversions, clicks.

The report said that while marketers have historically assumed that a level of undercounting was more or less uniform across all browsers, Apple’s focus on...

By Matt Henkes, 21 March 2011, 0 comments. Categories: Organic Search.