What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Video Lesson – Creating Online PR for SEO Link Building

Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic!

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Why an SEO Client Needs to be a Team Player

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at least once a month. The client plays a vital role in the development and execution of an SEO campaign and needs to be involved throughout the process in order to generate the best results. Why, you...

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Is Google’s +1 “Pretty Cool”?

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in Google and going forward this button will also be popping up on websites. Google has partnered with sites including Mashable, The Huffington Post, Nordstrom, The Washington Post, Best Buy, and TechCrunch...

By Nick Stamoulis, 06 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

4 Types of Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes...

By Nick Stamoulis, 03 June 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

What Liberty learnt this week at Google UK HQ

As Liberty is on the Google’s Engage for Agencies programme, on Wednesday, our Pay Per Click manager Chris had the pleasure of attending an event at their UK HQ.

The main focus of the event was to understand how best to improve the visibility of small businesses online. There were some very interesting topics discussed and some great insight into search trends. Here are the highlights from Chris’s notes on what Google was saying:Changes to AdWordsThere are quite a few changes in AdWords ad extensions this week. You will soon be charged for...

By Gareth Morgan, 03 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Wooing search engines with fresh content

Wake up and smell the fresh coffee! Or in this case, the fresh content…

Whenever I look at search engine optimisation (the art of getting search engines to like you), I always come back to creating original content. Yes, I know that there are many other ways to achieve better search engine placement – like article directories, back linking campaigns and a host of other clever linking strategies – but not one of these can give you both long- and short-term growth in your website traffic.

By Mike Saunders, 01 June 2011, 0 comments. Categories: Organic Search.

Minus keywords in search queries affect in-bound links as well as on-page text

Yesterday we made a discovery regarding one of Google's advanced search parameters. When you do a Google search, if you exclude a keyword by putting a minus sign in front of it (e.g. -keyword), you are not only excluding results that contain that particular word in their on-page copy, but we also now believe that it also excludes any webpage with at least one link pointing to it with that word in the anchor text.

Liberty team member Steve made this discovery when he responded to a

By Gareth Morgan, 16 May 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google AdWords showing URLs in top 3 advert headlines

Something we noticed this morning is Google AdWords showing a URL in the headline of an advert:

It looks like Google is:

1. Only adding the URL to the headings of the top 3 adverts2. Not adding the URL if the advert is taking advantage of the recent 'top ad' layout (where the first line of the body becomes the second half of the heading)3. Not taking space or characters away from the headline to add the...

By Gareth Morgan, 16 May 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.