Old SEO Methods That Are For The Birds

Old SEO Methods

If you are still running on SEO time dating back to the early 2000′s you could be doing more harm than good for yourself. There are many search marketing firms in the industry that enjoy praying on those which have not educated themselves on what it...

By Maciej Fita, 15 June 2011, 0 comments. Categories: Organic Search.

The SEO Puzzle: Do You Have the Pieces?

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

Tips for Conducting a Link Audit

A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

B2B Article Marketing is About Quality

There are numerous link building strategies to choose from when implementing an SEO campaign. The best campaigns are diverse and include a variety of links from many sources. A popular SEO and marketing strategy for many B2B companies was to write helpful articles and submit them to article and document sharing websites. Often, companies would submit the same article to numerous sites. The thought was that submitting the same content to multiple sites would increase the chances of a target audience member...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

How to Localize Your Keyword Research

Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

Blog Posts to Read for June 9, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Preparing for Your SEO Consultation

Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that’s the course of action you decide to take, then you need to make sure you are prepared for your SEO consultation....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search.

Embedded ad sitelinks now appearing within Google AdWords PPC ads

Today Google has introduced a new feature of Ad Sitelinks - embedded ad sitelinks - which brings targeted links to within the advert itself. e.g...

How does it work? There are no additional lines available for the ad text. Alternatively, text in your advert that exactly matches one or more of your existing sitelink extensions in that campaign will automatically be linked with that sitelink’s URL....

By Gareth Morgan, 08 June 2011, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

SEO Checklist for Re Designing a B2B Website

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is very important. It should be professional looking, have clean navigation, be easy to use, have call to actions strategically placed, and provide any information that a visitor might want. In a competitive industry, a B2B company needs to stay relevant and the website needs to...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search.