On Site SEO First, Links Second

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in general. People without proper SEO knowledge think that it’s all one in the same and should all begin together. That is the wrong approach. On-site optimization is phase one and should be done first. A...

By Nick Stamoulis, 27 June 2011, 0 comments. Categories: Organic Search.

The Importance of the Longtail Keyword

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the keywords without doing the research. This is a big mistake.

Depending on the industry, it’s very likely that people are searching for your products or services in ways that you hadn’t thought of. The...

By Nick Stamoulis, 21 June 2011, 0 comments. Categories: Organic Search.

Panda 2.2 is Just Around the Corner

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?

At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.

The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Localize Your SEO for Mobile Web Users

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for SEO?

The search habits of smart phone users are typically different than the search habits of someone using a desktop computer. There is a higher percentage of “right here, right...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search.

How to Optimize Your Facebook Page for SEO

There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO Blog Posts to Read for June 16, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! Your link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success.

You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search.