B2B Online Marketing Needs Consistency

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results finally come and you are happy with your traffic, conversions, search ranking, and brand exposure, it may be tempting to think that you can reward yourself with a break and pull back on your online marketing efforts. ...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Branding, Organic Search.

4 Ways to Get the Most Value From Your In-House SEO

Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Organic Search.

A little SEO trick for Google+

Something that I’ve seen a few people talking about this morning is the inability to create a vanity URL for your Google+ account. By vanity URL, I mean something like plus.google.com/chrism, instead, the URL is a jumble of numbers, so mine’s https://plus.google.com/112799292682719313212 – This is obviously a nightmare for telling people and...

By imod.co.za, 06 July 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Is Your SEO Content Royal Enough?

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich.

Here are 3 tips to creating SEO content royalty:

Conduct SEO Keyword Research People use search engines every day to find products, services, and information. They search using keywords or keyword phrases. In order to show up in a search result, your website (and web presence overall) needs to be optimized for these...

By Nick Stamoulis, 06 July 2011, 0 comments. Categories: Organic Search.

How to Optimize an E-Commerce Site

An e-commerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. E-commerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their...

By Nick Stamoulis, 06 July 2011, 0 comments. Categories: E-Commerce, Organic Search.

Extreme Black Hat SEO: Hacking Your Competitors

Using black hat SEO is a way to get rankings in an unethical manner. It’s frowned upon by the search engines and can result in getting some big penalties. Black hat SEO tactics include meta tag and content keyword stuffing, cloaking (the search engines see the text, the visitors don’t), and paying for links. While those are the most common techniques, here’s one that might not be discussed as often: hacking the competition.

By Nick Stamoulis, 05 July 2011, 0 comments. Categories: Organic Search.

Google Panda chews on fresh content

Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to any web marketing. Most people are too concerned with thier SEO rankings that they forget that people need to actually...

By Mike Saunders, 01 July 2011, 0 comments. Categories: Organic Search, Search Marketing.

Google testing out URLs above the meta description

If you are logged into Google then along with the +1 badges that are now showing up in the UK results, you may start to see this strange looking test:

Google has changed the order of the green URL and black meta description in the search results. This isn't just for organic results, it is also being applied to the Pay Per Click ads:

By Gareth Morgan, 29 June 2011, 0 comments. Categories: Organic Search, Search Marketing.