Why 301 Redirects Are Important

I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay focused and keep my link building efforts diversified. The site was doing incredibly well, ranking on the first page of Google for all its keywords and getting thousands of unique visitors a month. Their conversion...

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Organic Search.

When It’s Time to Revisit Your Keyword Research

The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly.

That is...

By Nick Stamoulis, 18 July 2011, 0 comments. Categories: Organic Search.

Relationships Have More Value than Links

Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites...

By Nick Stamoulis, 15 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

SEO Video Lesson – Why Use Social Media?

It’s not enough to just have a social networking profile, you have got to be active! While a social network is a great place to build a quality link, social media marketing has much more value when you take the time to develop a real presence and build a community.You have got to be as active as it makes sense for your business and here are 6 reasons why.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 12 July 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

The Importance of Communicating with Your SEO Partner

SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner. While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your...

By Nick Stamoulis, 11 July 2011, 0 comments. Categories: Organic Search.

The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.