Nick's SEO Blog Posts to Read for July 28

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

SEO and User Experience Have to Work Together

The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site.

However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers,...

By Nick Stamoulis, 26 July 2011, 0 comments. Categories: Organic Search.

Keep an Eye on Your Analytics for Trends and Insights

One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success.

But you will never know what is or isn’t working for your site unless you look at your analytics and...

By Nick Stamoulis, 22 July 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Nick's top Blog Posts to Read for July 21, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers.

The True Cost of SEO

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SEO is really one of those things that you can’t truly “get” until you actually start executing it. It takes years to truly understand the process and even then, it’s always changing.

SEO...

By Nick Stamoulis, 21 July 2011, 0 comments. Categories: Organic Search.

Is Your Site Optimized for Transactional Search?

If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product...

By Nick Stamoulis, 21 July 2011, 0 comments. Categories: E-Commerce, Organic Search.

Categorizing Your Inbound Links

While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link...

By Nick Stamoulis, 20 July 2011, 0 comments. Categories: Organic Search.

SEO Video Tip – Content Recycling Requires Synergy

Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts:

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

Blog Post Optimization Tips to Follow

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority figure in a given niche. Blogs are great tools to communicate with your loyal followers and readers on a regular basis, but they also provide a great opportunity to get noticed by new prospective clients or...

By Nick Stamoulis, 19 July 2011, 0 comments. Categories: Content Marketing, Organic Search.