Keep Your Website the Center of Your Inbound Marketing

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their inbound marketing efforts. For the record, I 100% disagree with this (and it’s not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your...

By Nick Stamoulis, 15 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Use SEO with Your Trade Show Marketing

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO link building strategy integrates every aspect of your marketing, not just what you’re doing online. Trade shows, and really any event that you participate in or sponsor, can help with your link...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

3 Common Link Building Mistakes

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

How Social Media Affects SEO Success

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in social media. The search engines have taken note, and it’s time that you do too since your search engine ranking can really help to make or break you.

By Nick Stamoulis, 09 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Top 3 Video Marketing Musts

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized this and are now beginning to incorporate videos into the mix more often, although they sometimes forget some important steps.

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Should Your Site Include a FAQ?

A few months ago, I was toying around with the idea of developing an SEO FAQ and incorporating it into my company site. Over the years, I’ve found that potential clients tend to ask the same set of questions about SEO and my approach to SEO during our preliminary meetings. I thought that an SEO FAQ would be a valuable resource for potential clients, because they could find answers to their questions...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: Organic Search.

SEO Video Lesson – Watch Out for Black Hat SEO Companies

Black hat SEO companies and spammers are the main reason the SEO industry has a bad reputation. If you’re a site/business owner looking to hire an SEO firm, make sure you don’t lured in by SEO con men! Avoid firms that “guarantee” results, stick to US based companies and be wary of a deal that seems to good to be true.

Watch this week’s SEO video lesson from Brick Marketing President, Nick Stamoulis, here!

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

Best Practice Tips for Creating Local Search Profiles

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren’t going to take the time to dig through your site to find that information. If you aren’t listed locally, you are...

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

Develop a Better Internal Linking Structure

Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in terms of SEO. Off-site link building will help drive more targeted traffic to your site, while on-site link building will help convert more visitors.

Here a 4 ways you can develop a better internal link...

By Nick Stamoulis, 02 August 2011, 0 comments. Categories: Organic Search.

Hakuna Matata SEO

Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries.

I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Organic Search, Search Marketing.