Marketers consistently overestimate success of ad campaigns - Adobe Digital
Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.
The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.
In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.
In the UK the picture is a little more pessimistic. Just under...