Growth of Social Media in 2011

I don’t think there is anyone who’d be reading this blog and not be able to say, with confidence, that social media hasn’t become absolutely massive. I mean, Google has allowed social media to have a +- 30% more impact on Search Engine Optimization – that’s enormous. I remember when Facebook/Twitter/FourSquare/LinkedIn and the others weren’t around, I’m not sure what a lot of people used to do online ;)

Well, I’ve come across a great infographic which walks us...

By imod.co.za, 04 September 2011, 0 comments. Categories: Commerce, Organic Search, Social Media Marketing.

4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...

Why Are You Buying Fans, Friends and Followers?

I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise...

By Nick Stamoulis, 02 September 2011, 0 comments. Categories: Branding, Commerce, Organic Search, Social Media Marketing.

SEO Isn’t the First Priority for New Websites

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to wait on hiring an SEO company? That doesn’t make sense”, hear us out.

By Nick Stamoulis, 01 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

Don’t Let Your SEO Go the Way of the Space Program

For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

How to get your website indexed by Google in a day!

If you work in a world where it’s important to get your (or a client’s) website indexed (listed) with Google quickly, then I’m sure you’ve Googled this many times and ended up at a page which allows you to submit a URL. I’m also sure that when you’ve done this, you’ve still waiting a good amount of time before your site is indexed.

The good news is that Google’s new service, Fetch as Googlebot, has been launched and it’s a fantastic way of getting a new...

By imod.co.za, 30 August 2011, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

On Site Optimization Tip: Weigh Time vs. Return

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and descriptions, customizing the URL, developing an internal linking structure and more. A smaller site could easily spend 40 hours or more optimizing itself. But what about a large site with 1,000, 10,000 or more...

By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Organic Search.