5 B2B SEO Video Ideas

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (consumers) and they all have different tastes in how they prefer to receive information.

Just because others in your industry aren’t making videos, it doesn’t mean that you shouldn’t make them either. In fact,...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

5 ways to Protect Your Site from Search Engine Updates

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine algorithms are built to think like people that are searching.

Using a number of factors, the search engines determine whether a site is relevant and if it’s valuable. If it’s not, it won’t...

By Nick Stamoulis, 08 November 2011, 0 comments. Categories: Organic Search.

What’s the Best Time for Social Shares and Likes?

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is about sharing, but sharing what, exactly?

Well, there are plenty of things that you can share. You can share your thoughts on a particular topic or event, information, company news, and links to...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Spooky SEO Tactics to Avoid

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you!

Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance.

If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random...

By Nick Stamoulis, 01 November 2011, 0 comments. Categories: Content Marketing, Organic Search.

A Guide to Writing Great Blog Post Titles

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention.

By Nick Stamoulis, 28 October 2011, 0 comments. Categories: Content Marketing, Organic Search.

How To Optimize Local SEO

How To Optimize Local SEO

These days it really does not matter if you have a small local business or a larger chain local SEO is something that is crucial if you ever want to see anybody come by your website and inquire a bit more as to what you offer. Keep in mind...

By Maciej Fita, 27 October 2011, 0 comments. Categories: Organic Search, Social Media Marketing.