Link Building MUSTs

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:

 

 

 

 

 

 

Have a Diverse Approach There are plenty of...

By Nick Stamoulis, 10 January 2012, 0 comments. Categories: Organic Search.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.

Meta Tag Copywriting Guidelines

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best practice to include them on every page of the site and optimize them using researched keywords that are unique to each page of content. Here are some tips for each of the meta tag elements:

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Organic Search.

How To Optimize Your Google+ Page

Google Plus

Optimization and SEO of your Google+ page is going to be an important effort once you get it up and running. Some people do it without really thinking about it and others miss great opportunities on their profiles to enhance the user experience and also their own SEO. The new

By Maciej Fita, 16 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Encrypted Search and What It Means for SEO

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change is to protect personalized search results for users.

While this seems like a...

By Nick Stamoulis, 16 November 2011, 0 comments. Categories: Organic Search, Search Marketing.

Cyber Monday SEO Tips

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday.

Now, if you are a follower of this blog or know anything at all about SEO, you know that SEO is...

By Nick Stamoulis, 14 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.