Should you be scared of negative SEO?

Should You Be Scared of Negative SEO? 5 Red Alert Warnings

The Google Panda update has led to many a webmaster calling their local SEO agency in a panic.  Since Panda, Google has decided that it's OK to let webmasters know if sites that have linked to them are ones that Google would consider to be part of a "link scheme".  The idea behind this initiative is that it might discourage webmasters from using paid links to manipulate search rankings.

This has caused some people, especially those that know about

By , 26 June 2012, 0 comments. Categories: Organic Search.

What does your social media activity say about you?

The world is full of mixed messages, and the world of business is no exception.

When someone spam emails us selling their SEO services, it sends us a mixed message. We wonder why they need to send us spam, if their SEO is supposed to be able to generate stacks of sales leads.

When a small business owner claims to offer a professional service, yet they operate behind an amateur or cheap looking website, it sends us a...

By Jim Connelly, 18 June 2012, 0 comments. Categories: Branding, Content Marketing, Organic Search.

Link exchanges: bad for SEO and usability

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation.

Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are...

By Nick Stamoulis, 13 June 2012, 0 comments. Categories: Organic Search, Search Marketing.

Does your SEO optimisation need a spruce up?

Here’s a useful resource for marketing executives: an SEO audit checklist from digital marketing agency Evolve Digital Labs.

The St Louis-based company has published the checklist, downloadable as a PDF, as both a guide to their own auditing standards and a step-by-step run-through for brands to utilise when assessing their SEO pulling power.

The checklist features three specific areas of...

By James Bourne, 08 June 2012, 0 comments. Categories: Organic Search.

Why is Internal Linking Important?

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint.

However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking...

By Nick Stamoulis, 08 May 2012, 0 comments. Categories: Content Marketing, Organic Search.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Ways to Ruin the User Experience on Your Site

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve.

Here are 5 ways your site might be ruining the user experience for your visitors:

1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number...

By Nick Stamoulis, 02 May 2012, 0 comments. Categories: Organic Search.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.

Can Too Many Pages Hurt Your SEO?

Search engine optimization is about improving the search engine and overall web presence of a website, but not just the website as a whole. A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of pages that a business website should have for SEO purposes? Is it possible to have too many and can that hurt your SEO? It depends.

By Nick Stamoulis, 14 March 2012, 0 comments. Categories: Organic Search.