Why guest blogs can be your brand’s best friend

Since the Google Penguin update hit earlier this year, online marketers have been faced with a simple choice: go ethical, go high-quality, or go home. 

Black-hat techniques such as keyword stuffing, duplicated content and link bombing were heavily penalised by Panda and Penguin – with many search queries affected. What this means today is that it’s more important than ever for a website to feature good quality, regularly-updated content and links from reputable, relevant sources.

These...

By Gareth Morgan, 04 December 2012, 1 comment. Categories: Campaigns, Content Marketing, Organic Search, Search Marketing.

Should you be focusing on local SEO?

Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips.With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website.

Ultimately the importance of local SEO depends on the size and type of your business, but it’s hard to dispute that it has a huge role to play in any optimisation campaign and...

By Gareth Morgan, 27 November 2012, 0 comments. Categories: Data-driven marketing, Organic Search.

How to fight the recent Google Penguin updates [infographic]

Have you been faced with a difficult choice lately involving the recent Google Penguin updates that have occurred throughout this year?

Google has been doing a great job trying to clean up their algorithm this year and it comes at the expense of many websites.

The truth is, if  you are taking a clean diverse web marketing approach there is a good possibility you have been able to dodge the penguin bullet but not everyone can be so...

By Maciej Fita, 04 October 2012, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

What is the state of digital marketing in 2012? [infographic]

The Webmarketing123 “State of Digital Marketing 2012 Report” is out and it is full of fascinating figures for marketing professionals and SEO specialists alike. Drawing on responses from over 500 Business to Consumer (B2C) and Business to Business (B2B) marketers, this report and the infographic it produced makes very interesting reading indeed.

Amongst the findings is the news that increasing numbers of B2C & B2B marketers are turning to SEO to secure firm results for their brand and...

By Gareth Morgan, 14 September 2012, 0 comments. Categories: Organic Search.

Pinterest and Instagram thrive: Ideas for a social media campaign

Once the realm of hipsters and the dedicated social media disciples, Pinterest and Instagram are now positively thriving.

Whilst Facebook continues to stagnate, these alternative social media platforms are proving that the big picture is big money. 

New data from Experian has shown that the popularity of both Pinterest and Instagram is burgeoning. Just take a look at these figures measured between July 2011 and July 2012:

Worldwide Instagram growth:

  • 17319% in North America
  • 8121% in Singapore
  • 2028% in the UK
  • 843% in New Zealand
  • 362% in...

By Gareth Morgan, 06 September 2012, 0 comments. Categories: Organic Search, Social Media Marketing.

How big is the SEO industry? [infographic]

Everywhere you turn on the web these days someone is ranting about how important SEO is to online growth — they are right.

It is also important to understand that not all SEO is the right SEO. There are many individuals and providers offering search engine optimization efforts which is why this infographic should not surprise you too much.

The folks over at bluecaribu recently put this infographic together showcasing the raw...

By Maciej Fita, 09 July 2012, 0 comments. Categories: Commerce, Organic Search.