The new search trends e-commerce marketers should embrace

From search engine algorithm updates, to new technology permanently altering user behaviours, the search marketing landscape is constantly evolving.

These evolutions keep us on our toes and, for savvy marketers, present an opportunity to ensure their clients always have the edge over their competitors. Recently, the biggest disruptor to the industry has almost certainly been the advent of voice and visual search – changing SEO forever.

These new search technologies are particularly pertinent in the...

By Paul Delaney, 13 August 2018, 0 comments. Categories: Content Marketing, Organic Search, Paid Search, Search Marketing.

Google has been hit with a record €4.34bn fine for Android antitrust violations

Google has been hit with a record fine of €4.34bn (£3.9bn) by the European Commission, accusing the company of using the Android operating system to illegally “cement its dominant position”.

According to the Commission, the ad tech giant has imposed illegal restrictions on Android device manufacturers and mobile network operators since 2011 in efforts to secure a monopoly on general internet search.

The firm’s parent Alphabet...

By Mark Jones, 18 July 2018, 0 comments. Categories: Advertising Technology, Best Practice, Organic Search, Search Marketing.

The core pillars of technical international SEO

Thinking of marketing to customers in another country, or who speak another language? Even if you’re familiar with SEO (search engine optimisation) in your domestic market, international SEO opens up some new issues you may not have considered.

This article offers an overview of the technical aspects of SEO you’ll need to handle for effective international online marketing. There’s a lot to think about and research when establishing an international web presence.

Decide whether to market to a country...

By Annie Pagano, 12 July 2018, 0 comments. Categories: Organic Search, Search Marketing.

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.  

The Best Western hotel chain, for instance, is expanding its partnership with Watson Ads on a series of artificial intelligence-powered interactive ad units that...

By Jon Buss, 04 July 2018, 1 comment. Categories: Advertising Technology, Organic Search, Paid Search, Search Marketing.

Marketers consistently overestimate success of ad campaigns - Adobe Digital

Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.

The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.

In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.

In the UK the picture is a little more pessimistic. Just under...

Is Google taking lessons from the dating scene?

Opinion It almost goes without saying that being found online by search engines is an essential part of marketing for most brands today. An entire industry has sprung up around optimising on-site content so that sites and pages are found better, or at least, more accurately. But if the days of stuffing keywords onto webpages or in meta tags so search engines score them more highly represent the ‘iron age’ of search, then simply prioritising on-site SEO is also starting to look quite medieval.

Google...

By Claire Walker, 07 March 2017, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

2017 marketing predictions you won't have read elsewhere

Marketers have been frantically planning for 2017 for weeks, if not months, so it may seem a little late in the year to be thinking about what the next 12 months could hold in store.

But even a day is a long time in marketing, and with trends, tech and consumer tastes constantly changing, there are still plenty of opportunities to do things bigger, better and more intelligently, when January comes around.

The challenge, it seems, is knowing which hints and tips to hone in on. Everyone has their marketing...

By Adam Oldfield, 12 December 2016, 0 comments. Categories: Advertising, Advertising Technology, Organic Search.

Half of US small businesses failing to use SEO, survey finds

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It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

Early studies show increase in AdWords CTR after Google drops right-side ads

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The change may be relatively new, but research suggests that the CTR of Google Adwords has improved as a result of a repositioning of ads on the platform.

Since mid February Google stopped showing ads on the right hand side of desktop search results, moving instead to showing a fourth ad above the organic search results and up to three ads at the bottom of the page below the organic results.

Analysis from a two-week study of the impact of the change, shows that as a result click through...

By Liz Morrell, 15 March 2016, 0 comments. Categories: Advertising, Advertising Technology, Organic Search, Paid Search, Web Analytics.

Search engine marketing growth analysed in Adobe report

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Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.

In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend...

By Liz Morrell, 28 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.