Pinterest on track for IPO as ad revenue approaches $1bn waterline

Social media company Pinterest is approaching $1bn in ad revenue, according to sources close to the group, putting in IPO (initial public offering) in arm’s reach for 2019.

The image discovery platform could double its 2017 $500 million sales revenue this year, driven in large part by success with mobile ads according to CNBC, with big fashion and beauty brands turning to the platform to get in front of 200 million monthly...

By Mark Jones, 25 July 2018, 0 comments. Categories: Native Advertising, S-Commerce, Social Media Marketing.

Reddit roles out native autoplay video ads with focus on user engagement

Following its recent redesign, Reddit has rolled out a new native video ad format that will auto-play by default when a user scrolls through a feed.

The update is part of the massively popular site’s tentative efforts to monetise its 330m active monthly users, which can be widely resistant to any large-scale changes to user experience, particularly when there’s a commercial slant involved.

Users will, however, be able to turn off the autoplay function, while the ads themselves will only be served...

By Mark Jones, 13 June 2018, 1 comment. Categories: Native Advertising, Social Media Marketing, Video & Audio Marketing.

Native ad leader Outbrain acquires AdNgin for automated ad content optimisation

New York-based native ad firm Outbrain has acquired AdNgin, a UI (user interface) optimisation specialist built to enhance the reader experience.

The buyout - made for an undisclosed fee - marks the sixth for Outbrain since its founding in 2006, including the more recent purchases of content discovery platforms Zemanta and Revee as part of the company’s aggressive growth efforts and continued leadership in the native advertising sector. 

According to the announcement, Outbrain was attracted to...

Four ways to maximise Amazon's social marketing power

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth - 60% year on year.

This should come as little surprise; after all,  the e-retail giant has not only completely transformed the way we do business, both in...

Reduce your mobile marketing costs - by building an app

(c)iStock.com/allvisionn

It should be obvious to most brands by now that investing in mobile advertising is no longer an option. It’s a necessity.

Worldwide, mobile now accounts for more than half of all digital advertising, surpassing desktop Web in Q1 of this year, according to a recent report from UK’s PricewaterhouseCoopers and the Interactive Advertising Bureau.

And, as digital ad spend continues to grow compared to traditional advertising, mobile is becoming increasingly important.

5 game changing content marketing industry trends in 2017

As swiftly as digital spaces and online platforms are changing, the way we display content online is changing as well.

There was an explosion of innovative shifts in content marketing in the last year, and the following five trends are promising to significantly influence advertising in 2017.

Email automation

Although the concept of automated emails is definitely nothing new, streamlining content automation through email to the extent that today’s marketers do is a certainly developing trend.

Managing...

By Michael Korsunsky, 05 April 2017, 1 comment. Categories: Advertising, Native Advertising.

Do people trust brands more than their friends online?

Traditional publishers are the most trusted source of online content, according to Outbrain.

The premium content company asked people who they trust most online and how this affects their purchasing decisions. They found that people often trust content posted by brands more then that posted by their friends.

The survey of over 1,000 UK consumers found that 34% of time online is spent consuming content that the individual did not set out to find.

What does this mean? Outbrain believes it highlights the...

By Colm Hebblethwaite, 29 March 2017, 0 comments. Categories: Native Advertising, Publishing.

IT network Spiceworks beefs up martech capabilities

(c)iStock.com/kai zhang

Professional IT network Spiceworks has sharpened up its marketing tech capabilities today, with the addition of a Facebook-style newsfeed, content marketing capabilities and a native advertising solutions.

First launched in 2006, Spiceworks it a large online network that connects IT professionals and technology brands.

It cites the fact that tech buyers are “increasingly reliant on branded and third party content” to make informed buying...

By Rachael Power, 10 May 2016, 0 comments. Categories: Native Advertising, Personalised Marketing.

Why marketers must respect the boundaries between different types of content

(c)iStock.com/psphotograph

Content marketing, advertorial or traditional journalism? While marketers may know the subtleties of each, for the humble reader the difference between the three types of content can be much less obvious. Try to fool the reader into thinking they are consuming a piece of content that is entirely objective however and they can be left feeling cheated and distrustful of the brand in question.

It is largely for this reason that at the end of last month the Internet Advertising Bureau...

By Liz Morrell, 21 October 2015, 0 comments. Categories: Branding, Content Marketing, Native Advertising.