Should your brand have a top-level domain?
The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings.
While the best known ones, such as .uk, .com and .org still retain their valuable place in the marketer’s toolkit, there are now many new options available to help target different audiences or serve a specific purpose.
In 2012, ICANN – the global organisation responsible for the internet’s website address database – opened applications for generic...