How mobile payment apps can work as marketing tools

(c) Chernaev

Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016.

The boom has been a long time coming. But now vendors are finally overcoming the technology hurdles to in-store...

By Alain Falys, 05 August 2016, 1 comment. Categories: Advertising, Mobile Marketing.

Mobile ad experiences really need to improve, study suggests

It's no secret that consumers are becoming more and more disconnected with badly targeted advertising, but a recent study has found that with mobile advertising in particular, under half consider it to be positive.

But there seems to be a disconnect, as almost all advertisers and mobile operators think they're delivering a positive experience.

The study of 100 mobile operators, 100 advertisers and...

By Rachael Power, 02 August 2016, 0 comments. Categories: Advertising, Mobile Marketing.

Dos and don'ts in the era of mobile storytelling

A dominant theme in Mary Meeker’s “Internet Trends” report this year is the surge in importance and use of images as opposed to text based formats online.

Added to this, Sensor Tower’s recent Store Intelligence report unveiled that the average iOS user spends nearly an hour a day on Instagram, Snapchat and Twitter, highlighting the value of these image based formats...

By Rakhee Jogia, 27 July 2016, 0 comments. Categories: Mobile Marketing.

DoubleClick launches AMP ads and landing pages


Google’s DoubleClick has announced accelerated mobile page (AMP) ads and landing pages, in a bid to increase loading times for publishers and advertisers.

According to Paul Muret, VP of display, video ads, and analytics at Google, research shows that the average mobile site takes 19 seconds to load.

This presents a missed opportunity for publishers and Google estimates that mobile sites that launch within five seconds can earn up to 2 x more revenue.

By Rachael Power, 22 July 2016, 1 comment. Categories: Advertising Technology, Mobile Marketing.

Asian users spend more in-app than rest of world, report says


Mobile app marketers face a unique challenge these days, as the app ecosystem moves from placing value in app install to the post-install experience.

Calculating the lifetime value (LTV) of an app isn’t always the simplest thing in the world and primarily based on measuring revenue and retention.

One main source of revenue for apps post-install is, of course, in-app purchases and new research from mobile marketing attribution analytics...

By Rachael Power, 07 July 2016, 0 comments. Categories: Mobile Marketing.

Five mobile marketing lessons from DMWF's panel

It’s all well and good to read through a thought leadership piece on mobile marketing trends, but the reality is that implementation is not a one-size fits all approach.

This is why it was so refreshing to hear from a broad variety of businesses - from disruptive startups to established non-profit organisations - as to how mobile works for them, at the recent London Digital Marketing World Forum (DMWF).

Ahmed Benissad, head of digital trading at Invitation Digital (

By Rachael Power, 06 July 2016, 0 comments. Categories: Mobile Marketing.

What is LoMo marketing and why's it important?

LoMo is a relatively recent entry to the grandiose glossary of marketing acronyms, uncomfortably sitting somewhere between KPI (key performance indicator) and MoFu (middle of the funnel).

LoMo is short for ‘local mobile’ and it’s becoming increasingly vital to business success, with 53% of mobile internet searches showing ‘local intent’ - i.e. users are actively seeking out services within their...

By Jon Payne, 04 July 2016, 0 comments. Categories: Mobile Marketing.

IAB study: How to reduce risk of consumers blocking mobile ads

Over 10% of British people are blocking mobile ads, according to new research by the Internet Advertsing Bureau (IAB).

The body recently surveyed over 1,000 people around the UK to find out what makes mobile ads acceptable, and found that of those who do block ads, 63% of these are millennials.

Mobile adblocking has been a hot topic in recent months, with both Three and Tesco adopting different...

By , 29 June 2016, 0 comments. Categories: Advertising, Mobile Marketing.

How smaller brands can maximise mobile strategy

We all know mobile is not only an established, but crucial, channel for business transactions today. In fact, Criteo data has found that mobile devices were used for almost half (49%) of all online transactions in the first quarter of 2016.

The opportunity that being mobile-optimised brings is something that larger brands have been quick to pick up on. Criteo research shows that the most successful brands have seen double the growth in mobile share of...

By Tim Frankcom, 24 June 2016, 0 comments. Categories: Mobile Marketing.

Better creative remains key to combating the rise of adblocking

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020. 

A new Digital News report from Reuters Institute for the Study of Journalism says that one in five (21%) of the UK population are now using ad blockers – a figure that rises to nearly a third (32%) for those under 35 years of age. 

Elsewhere internationally the figures range from one in ten (10%) for Japan and...

By Liz Morrell, 20 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Publishing.