Research argues how brands can benefit through subtitling adverts

(c)iStock.com/BrianAJackson

You’ve put together what looks like a knockout campaign; the creative has been done to perfection, the budget is all on side, the analytics have been mined for the best possible reach. Wouldn’t it be a shame if all that hard work was undermined because people viewed the advert with the sound off?

The issue of how to get consumers to connect with advertising has been one marketing teams have faced since time immemorial. Yet a new piece of research from AdColony –...

By James Bourne, 01 February 2017, 0 comments. Categories: Advertising, Branding, Campaigns, Mobile Marketing.

How to ensure your email campaign grabs your customers’ attention

(c)iStock.com/merznatalia

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

However, people can be apathetic towards a large chunk of the sponsored or branded emails they receive. In order to overcome a potential client’s indifference, one must be creative and relevant. New and...

By Kym Reynolds, 31 January 2017, 0 comments. Categories: Customer Experience, Email marketing, Mobile Marketing.

Moving from device to screen agnosticism in 2017 – and how to make it work

(c)iStock.com/Courtney Keating

I should make it clear that I am a sincere unbeliever when it comes to buzzwords in my industry. Neither is there a ‘jargon agnosticism’ for me; purely an atheism towards the very concept of waffle and piffle that permeates media as a whole.

I take great delight in hearing comprehensive mocking of the way I talk – it’s important to identify our professional flaws, and terms like ‘screen agnosticism’ serve only to confuse the audience into...

By Dom Mellin, 30 January 2017, 0 comments. Categories: Best Practice, Customer Experience, Mobile Marketing.

Mobile payments: What marketers need to know in 2017

(c)iStock/MartenBG

It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).

The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...

By Guy Chiswick, 06 January 2017, 0 comments. Categories: Mobile Marketing.

Should your brand have a top-level domain?

(c)iStock/Chagin

The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings.

While the best known ones, such as .uk, .com and .org still retain their valuable place in the marketer’s toolkit, there are now many new options available to help target different audiences or serve a specific purpose.

In 2012, ICANN – the global organisation responsible for the internet’s website address database – opened applications for generic...

By Oli Hope, 05 January 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

How to ensure human engagement in mobile advertising campaigns

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on fraud.

Today consumers...

By Christophe Collet, 22 December 2016, 1 comment. Categories: Mobile Marketing.

What can we learn from the younger generation's Christmas spending?

(c)iStock/PeopleImages

The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions?

We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

We pulled up data that Exponential collected in December 2015 describing the activities and interests of 18-30 year olds during the Christmas break.

After viewing the...

By Bryan Melmed, 22 December 2016, 0 comments. Categories: Advertising, Mobile Marketing.

GDPR: Opt in for a head start on the 2018 data law change

(c)iStock/Rawpixel

The UK currently operates under the Data Protection Directive, which allows a “soft” opt-in approach. Under the current rules, data collected from communication with customers, tradeshow meets, business card exchanges, a checkbox for signing up to communications from a company, all count as a soft opt-in, allowing organisations to market to this data.

With the arrival of

By Lee Chadwick, 19 December 2016, 1 comment. Categories: Best Practice, Mobile Marketing.

What app engagement means to advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge opportunity.

Being able to reach a target audience across multiple devices means that you can engage with them wherever they are, resulting in the holy grail for any business; increased loyalty.

So what does this mean for the digital consumer? We wake up, pick up our smartphones, check the weather....

By Michael Read, 14 December 2016, 0 comments. Categories: Mobile Marketing.

Mobile commerce: The state of the global mobile nation

Around the world, mobile is driving nothing short of a revolution in the way we shop. Growth in global mobile commerce continues apace, representing a huge opportunity for retailers who get it right, and a real risk for those who don’t. 

Criteo’s latest ‘The State of Mobile Commerce’ report reveals that the global trend towards shopping on mobile shows no signs of abating. The era of the ‘always on’ consumer has well and truly...

By Sakina Najmi, 08 December 2016, 0 comments. Categories: Mobile Marketing.