Mobile marketing set to grow in the UK
There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.
However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.
The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will...