Top 5 SMS security tips for protecting your customer data during mobile marketing

There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy:

  • It’s budget-friendly - you can send messages from 1.9p per message

  • It hits the mark - over 97% of text messages are read within the first four minutes

  • It gets your customers to act - 19% of people will click a link in a SMS campaign rather than just 4.2% for emails

  • It produces results - 30% of SMS campaigns receive average response rates of 30%, compared to 4% for emails

  • It’s easy to streamline into your day to day business 

But, how secure is it?

How do you implement SMS marketing, without...

By Gareth Davies, 28 March 2017, 0 comments. Categories: Mobile Marketing.

Three mobile trends to watch in 2017: Post-MWC thoughts

This year’s Mobile World Congress was arguably less packed with announcements than previous years – but this doesn’t mean mobile is losing its crown in the eyes of marketers.

According to the IAB’s digital ad spend report, mobile display grew 56% in H1 2016 and now accounts for over half of digital display advertising, and eMarketer predicts mobile ad spend...

By Todd Tran, 27 March 2017, 1 comment. Categories: Advertising Technology, Mobile Marketing, Programmatic.

Why your 2017 budget needs to include ‘data-driven marketing’

The tables have turned. Rather than marketers using blanket advertisements to draw customer interest and raise awareness of their brand or product, consumers are now connecting with their favorite brands.

Marketers now have access to information about exactly how, when and where consumers want to engage with them.

This means that retailers must be dynamic when it comes to their marketing efforts. Brands can no longer rely on a key billboard at the busiest intersection in the city. They need to give the...

By Rachael Kotadia, 21 March 2017, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing, Mobile Marketing.

Marketers getting to grips with mobile but not confident about mastering it

Good news: marketers have definitely understood the importance of mobile in their campaigns. Bad news: they’re not confident over getting the most out of it.

That was the verdict from a study issued by the Mobile Marketing Association and RadiumOne comprising interviews with more than 300 senior marketers. Six in 10 (61%) said they were not fully confident in their ability to find new profitable customers on mobile, while more than half are unsure when it comes to their ability to acquire new customers...

By James Bourne, 17 March 2017, 0 comments. Categories: Customer Experience, Data-driven marketing, Mobile Marketing.

Mobile marketing is dead: Long live gaming marketing

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Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps. It seems that mobile technology is way ahead of marketing applications and perhaps ahead of the understanding of this potentially beneficial technology as well.

What does that mean to me, as a supporter of integrated marketing and omni-channel marketing? If the...

By Thaddeus Kubis, 17 February 2017, 0 comments. Categories: Branding, Gamification, M-Commerce, Mobile Marketing.

Why consumer apps are evolving, not dying – and what brands should do about it

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By Paul Jarrett, MD, Sonin

Since the launch of the App Store back in 2008, apps have evolved from simple novelties to intelligent tools that brands use to reach and engage their customers. Yet, despite 71% of marketers now considering mobile as critical to hitting their targets, rumours continue to circulate claiming that we’re on the brink of a ‘post-app era’, or an ‘app-ocalypse’.

What we’re currently experiencing isn’t the death of apps...

By Sonin, 14 February 2017, 0 comments. Categories: Branding, Mobile Marketing.

How the next generation is shaping digital – and what this means for marketers

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Today’s ‘digital natives’ are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology.

Initially conceived in 2011, the Amaze Generation Project – the first of its kind – set out to track how ever-changing technology has influenced the lives of a group of 10 – 15 years olds and observe how five years’ immersion in...

By Alex Comyn, 10 February 2017, 0 comments. Categories: Customer Experience, Mobile Marketing.

Why marketing is the true ‘game of games’: Could a video game be in your future plans?

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What connects the ever-increasing rash of zombie-based, end/beginning of civilisations series, history of now, robotic lifestyles, and topic-related movies? They all seem to pose the question: does media drive culture, or culture drive media?

I ask this question in part based on this story, as well as my recent readings, which include Pendulum, by Roy H. Williams and Michael R. Drew, Prosper, by Chris Martenson and Adam Taggart, and Tribes, by...

By Thaddeus Kubis, 09 February 2017, 0 comments. Categories: Customer Experience, Gamification, Mobile Marketing.

Number of marketers who understand consumer mobile usage ‘underwhelming’

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The number of marketing executives who understand the importance of keeping pace with consumer levels of mobile engagement is ‘underwhelming’, according to a new report from MobileBridge.

The report, which surveyed more than 50 professionals in the EMEA and US, argued marketing teams have a ‘rich opportunity’ to integrate ‘beyond push messages’ and create greater integration with consumers. Key initiatives for respondents in their road to digital...

By James Bourne, 08 February 2017, 0 comments. Categories: Advertising Technology, Branding, Mobile Marketing.

From CRM to CMR: How to make things work in the era of the connected customer

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The idea that brands can decide how and when to engage their customers – on their terms and according to their rules – is out of date. Attempts to tell customers what to think or how to buy now receive short shrift from today’s savvy shoppers. As we enter the era of Consumer Managed Relationships, power has swung firmly back in favour of the customer.

The shift from CRM to CMR represents a sea-change in the dynamic between brands and consumers, with brands scrambling to...

By Juliet Schuler, 07 February 2017, 0 comments. Categories: CRM, Customer Experience, Mobile Marketing.