Communications and social media takes lion’s share of app time
Communications and social media apps such as WhatsApp, Instagram and Facebook account for the greatest share of time spent using apps, according to Verto Analytics.
The company looked at cross-device behaviour of 5,000 adults and found that 44% of monthly time spent on apps went to communications and social media.
Apps related entertainment come in second, with 21% of total app minutes.
Interestingly, the former king of the app market, games, saw its collective share fall in the research period. The...