The future of mobile engagement is here… kind of

Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing?

Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way to reach mobile consumers. They’ve done it by creating apps, rolling out mobile ad campaigns and other varied approaches. Yet, according to a recent report from

By Evan Wray, 19 June 2017, 0 comments. Categories: Customer Experience, Mobile Marketing.

The latest mobile video ad formats: what marketers need to know

With new video ad formats constantly emerging, UK video ad spend on course to triple between 2016 and 2020.

Video advertising has become a key consideration for marketers in recent years. Mobile in particular presents an increasingly attractive channel for brands to feature their video ad campaigns.

In the UK, video now accounts for 63% of total mobile ad spend. 

As advertisers invest a...

By Maggie Mesa, 09 June 2017, 0 comments. Categories: Mobile Marketing.

Four ways user data can inspire Google-relevant redesigns

It’s not just SEO hype — search is becoming more data-driven, and metrics like goal conversions and user engagement are more important than ever.

All signs point to a shift in how we use search engines to navigate the internet. Google’s Knowledge Graph, Knowledge Vault, and Accelerated Mobile Pages projects, for example, are clearly designed to provide snippets of data to mobile users. This is...

What is the true value of your mobile app real estate?

How many branded apps does your brand maintain? What is the “real estate” value of these apps? Unlike bricks and mortar, the key phrase in branded apps is not location, location, location, but is engagement, engagement, engagement, carefully, methodically linked to the brands your important customers experience (UX).

What is a branded app? It is simply an application normally placed on a mobile device that a brand or company uses to reflect and promote its brand identity. The app features the brand’s values, colors,...

By Thaddeus Kubis, 30 May 2017, 0 comments. Categories: Branding, Gamification, Mobile Marketing.

5 steps to mobile app marketing success

Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at...

By Almitra Karnik, 18 May 2017, 0 comments. Categories: Mobile Marketing.

Communications and social media takes lion’s share of app time

Communications and social media apps such as WhatsApp, Instagram and Facebook account for the greatest share of time spent using apps, according to Verto Analytics.

The company looked at cross-device behaviour of 5,000 adults and found that 44% of monthly time spent on apps went to communications and social media.

Apps related entertainment come in second, with 21% of total app minutes.

Interestingly, the former king of the app market, games, saw its collective share fall in the research period. The...

By Colm Hebblethwaite, 17 May 2017, 0 comments. Categories: Mobile Marketing.

Marketers consistently overestimate success of ad campaigns - Adobe Digital

Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.

The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.

In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.

In the UK the picture is a little more pessimistic. Just under...

6 tips to succeed in SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried it yet, you may have the wrong idea about SMS marketing.

When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation.

If in doubt, just take a look at the stats:

-       90% of mobile phones are SMS-capable

-       The open rate...

By Matthew Winters, 27 April 2017, 0 comments. Categories: Mobile Marketing.

How to monetize your mobile site without driving traffic away

We all know that mobile is on the rise.

According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next year.

If you’re like most of the publishers I speak with, you’ve already experienced remarkable growth in mobile and you have a responsive, mobile friendly website. But you’re still not earning the RPMs you enjoy on desktop.

Despite the huge buzz around our smart, handheld devices, monetizing mobile sites effectively is a real challenge for...

By Roy Peleg, 10 April 2017, 1 comment. Categories: Mobile Marketing.

Prepare your business for changes to the ePrivacy rules - or face hefty fines

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including VoIP, cold calling, third party...

By Gareth Davies, 07 April 2017, 0 comments. Categories: Big Data, Mobile Marketing.