Marketers consistently overestimate success of ad campaigns - Adobe Digital

Marketers and consumers have different ideas about what constitutes relevant online advertising, and the gap is growing according to Adobe Digital Insights.

The research, based on data from over 1000 consumers and 300 marketers in Western Europe, found that many marketers are overestimating the success of their campaigns.

In Germany for instance, 69% of marketers report that they are delivering relevant ads, while only 49% of consumers agreed.

In the UK the picture is a little more pessimistic. Just under...

6 tips to succeed in SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried it yet, you may have the wrong idea about SMS marketing.

When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation.

If in doubt, just take a look at the stats:

-       90% of mobile phones are SMS-capable

-       The open rate...

By Matthew Winters, 27 April 2017, 0 comments. Categories: Mobile Marketing.

How to monetize your mobile site without driving traffic away

We all know that mobile is on the rise.

According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next year.

If you’re like most of the publishers I speak with, you’ve already experienced remarkable growth in mobile and you have a responsive, mobile friendly website. But you’re still not earning the RPMs you enjoy on desktop.

Despite the huge buzz around our smart, handheld devices, monetizing mobile sites effectively is a real challenge for...

By Roy Peleg, 10 April 2017, 1 comment. Categories: Mobile Marketing.

Prepare your business for changes to the ePrivacy rules - or face hefty fines

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including VoIP, cold calling, third party...

By Gareth Davies, 07 April 2017, 0 comments. Categories: Big Data, Mobile Marketing.

Video streaming leads to data usage rise as Android overtakes Windows

Research by giffgaff has shown that an increase in mobile video streaming is driving a projected 720% rise in global data usage by 2021.

This will see the average individual use 5.07 GB a month by 2021, up from the current 1.72 GB.

Mobile video streaming will see the biggest increase, with giffgaff predicting a rise from 0.58 GB a month to 2.85 GB in 2021.

This is proof that the way consumers are digesting content on their mobile phones is undergoing a drastic shift.

 Other figures from the study:

  • web browsing is projected to rise from 0.29 GB a month in 2016 to...

Mobile gaming as a truly global marketing tool: Are you a gamer, or ‘brandventurer’?

Mobile gaming is the world's first truly global marketing tool.

With over 1.9 billion players worldwide according to Tapjoy, it is time for brands to start to adopt the video (mobile) game platform across their marketing platforms and use video games to provide solutions to their marketing needs.

Video or mobile gaming?

Perhaps part of the delay in using mobile gaming is the misunderstanding of the profile of current gamers, who are mistakenly thought to be people with limited income, who sit home playing...

By Thaddeus Kubis, 29 March 2017, 0 comments. Categories: Customer Experience, Gamification, Mobile Marketing.

Top 5 SMS security tips for protecting your customer data during mobile marketing

There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy:

  • It’s budget-friendly - you can send messages from 1.9p per message

  • It hits the mark - over 97% of text messages are read within the first four minutes

  • It gets your customers to act - 19% of people will click a link in a SMS campaign rather than just 4.2% for emails

  • It produces results - 30% of SMS campaigns receive average response rates of 30%, compared to 4% for emails

  • It’s easy to streamline into your day to day business 

But, how secure is it?

How do you implement SMS marketing, without...

By Gareth Davies, 28 March 2017, 0 comments. Categories: Mobile Marketing.

Three mobile trends to watch in 2017: Post-MWC thoughts

This year’s Mobile World Congress was arguably less packed with announcements than previous years – but this doesn’t mean mobile is losing its crown in the eyes of marketers.

According to the IAB’s digital ad spend report, mobile display grew 56% in H1 2016 and now accounts for over half of digital display advertising, and eMarketer predicts mobile ad spend...

By Todd Tran, 27 March 2017, 1 comment. Categories: Advertising Technology, Mobile Marketing, Programmatic.

Why your 2017 budget needs to include ‘data-driven marketing’

The tables have turned. Rather than marketers using blanket advertisements to draw customer interest and raise awareness of their brand or product, consumers are now connecting with their favorite brands.

Marketers now have access to information about exactly how, when and where consumers want to engage with them.

This means that retailers must be dynamic when it comes to their marketing efforts. Brands can no longer rely on a key billboard at the busiest intersection in the city. They need to give the...

By Rachael Kotadia, 21 March 2017, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing, Mobile Marketing.

Marketers getting to grips with mobile but not confident about mastering it

Good news: marketers have definitely understood the importance of mobile in their campaigns. Bad news: they’re not confident over getting the most out of it.

That was the verdict from a study issued by the Mobile Marketing Association and RadiumOne comprising interviews with more than 300 senior marketers. Six in 10 (61%) said they were not fully confident in their ability to find new profitable customers on mobile, while more than half are unsure when it comes to their ability to acquire new customers...

By James Bourne, 17 March 2017, 0 comments. Categories: Customer Experience, Data-driven marketing, Mobile Marketing.