Why your 2017 budget needs to include ‘data-driven marketing’
The tables have turned. Rather than marketers using blanket advertisements to draw customer interest and raise awareness of their brand or product, consumers are now connecting with their favorite brands.
Marketers now have access to information about exactly how, when and where consumers want to engage with them.
This means that retailers must be dynamic when it comes to their marketing efforts. Brands can no longer rely on a key billboard at the busiest intersection in the city. They need to give the...