Has smartphone usage fallen among young people?

According to new research by Kantar TNS, smartphone usage has fallen among 16 – 24-year olds for the first time.

The report states that mobile device owners in that age group spend an average of 2.8 hours using their phones daily. This is down from 3.9 hours last year. While this doesn’t sound like a lot, it is significant for a number of reasons.

Firstly, if accurate, it seems to fly contrary to the conventional wisdom that people (especially young people) are...

By Colm Hebblethwaite, 31 October 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

How to gear your eCommerce website towards a millennial marketplace

Born between the years of 1980 and 2000, millennials consist of approximately 80 million people in the US alone. Perhaps the most interesting thing about them is that they have grown up parallel to the digital revolution and the development of the Internet. In a Selz article on selling products online, Kristen DeCosta points out that you need to be on different digital channels while promoting your store. These include Google search, forums, social networks, and review sites.

Marketing to this particular...

By Pratik Dholakiya, 27 October 2017, 0 comments. Categories: E-Commerce, Mobile Marketing.

Measuring consumer sentiment on mobile

As marketers continue to become better able to measure and utilise the data they collect about consumers, the focus is starting to shift. Whereas the first wave was all about where a consumer is and how exactly they interact with an app or website, the next stage is trying to work out how consumers feel when they come into contact with marketing content.

Mobile advertising platform AdColony has conducted a survey of over 1,500 consumers in North America and Europe to try and work out their sentiment while...

By Colm Hebblethwaite, 04 October 2017, 0 comments. Categories: Mobile Marketing.

Rethinking retargeting in the mobile era

Retargeting ads exist because only 4% of people on desktop convert the first time they visit a website. For mobile, this figure is around 1.5%. That makes sense, though, right? After all, the mobile internet isn’t where people do serious shopping, is it? It’s just for WhatsApp, Instagram and Snapchat. The serious stuff happens on desktop. The mobile internet is just there for

By Liubov Khomenko, 02 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing.

Eye-tracking research shows majority of mobile ads being ignored

London-based AI company GumGum has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking.

The company used eye-tracking technology to examine how much attention consumers give to the most widely used Internet Advertising Bureau (IAB) formats. The answer? The ad formats were largely ignored by users as they navigated through content on their phones.

In fact, the average time spent looking at these...

By Colm Hebblethwaite, 20 September 2017, 0 comments. Categories: Advertising, Mobile Marketing.

Blockchain lock screen advertising transforms mobile attention economics

Current mobile advertising models are ineffective

It’s undeniable that the present mobile advertising solution is not living up to the expectation of mobile-first advertising experience.

Mobile websites and most mobile applications typically display advertisements on the side or as banner ads, where users’ true attention cannot be captured. This is further worsened by the inherent limitation of mobile devices small form-factor.

advertisers are hoping for the emergence of legitimate third players

Ad Fraud is...

By Chong Sean Kuay, 19 September 2017, 0 comments. Categories: Advertising Technology, Mobile Marketing.

WhatsApp set to start charging businesses

It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever.

The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based on the on the business tools released this summer.

The new tools allow smaller businesses to send their customers updates and receive messages from them. The company has stated that it is working on an enterprise...

By Colm Hebblethwaite, 07 September 2017, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

New feature propels Tinder to the top of Apple Store

Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature.

The app beat out two established heavy hitters in Netflix and Candy Crush.

The Tinder Gold feature allows users to see who has liked them first, without having to go through the usual process of swiping through other user’s profiles. The feature costs $4.99 a month on top of the Tinder Plus $9.99 subscription fee.

The dating app has been free for the majority of its commercial life, but...

By Colm Hebblethwaite, 05 September 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Mobile matters: The four key metrics

Mobile has become the one device consumers cannot do without. Whether we like it or not, our day to day lives are largely run through this one device – working, socialising, gaming and shopping – we are inseparable. It is therefore unsurprising that purchases made through smartphones are on the rise.

In fact, a consumer spends about 2.42 hours a day on their smartphone, interacting with it approximately

By Christopher Baldwin, 01 September 2017, 0 comments. Categories: Mobile Marketing.