The rise of emojis and the ever-changing state of our social caves

Social caving – a visual tale – I can see it now…

Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia.

The groupings included hunters, gatherers, and yes, communicators. These bloggers of their time did their communicating by using art—some crude, some fine, and most spread anywhere in...

By Thaddeus Kubis, 16 August 2017, 0 comments. Categories: Content Marketing, Mobile Marketing, Social Media Marketing.

How effective are ‘rewarded ads’?

Conventional wisdom would tell that most people don’t opt-in to adverts, and that this is especially true when it comes to apps.

Rewarded ads seem to be an effective counter-argument to this argument though. Not only do they get consumers to willingly watch ads, they also seem to make people more likely to part with their cash.

Rewarded ads allow users to earn virtual currency or unlock rewards in return for engaging with in-app advertising content.

Mobile marketers are raving about the successes of...

By Colm Hebblethwaite, 08 August 2017, 0 comments. Categories: Mobile Marketing.

5 things about geofencing that will make you a better mobile marketer

Nowadays, mobile devices are pretty much an extension of our bodies. Where we go our phones go: work, holidays, yoga classes, Friday night drinks. On average, we engage in 76 separate mobile sessions a day which amounts to almost 3 hours a day. All those mobile sessions take place at many different locations. Using this information creates an opportunity for marketers to:

1.     Reach out to customers during those mobile moments ...

By Maria Golovanova, 01 August 2017, 0 comments. Categories: Mobile Marketing.

Is RCS the next big thing?

SMS marketing is a medium that is defined by its limitations. In the bright multimedia technicolor of digital marketing, the text only and length-sensitive nature of SMS can seem a little drab and limited.

Having said that, many agencies and brands still have a high-degree of success with SMS marketing. There are a tonne of statistics and case studies that demonstrate this, but Onereach has provided a good collection...

By Colm Hebblethwaite, 20 July 2017, 0 comments. Categories: Mobile Marketing.

Mobile ad-blocking 2017: what you need to know

The rise of the smartphone has been one of the key digital stories of this decade. From social media to online entrainment and e-commerce, with each year that passes we see more and more online activities migrate from PCs and laptops to mobiles.

But there is one area where digital consumers in the USA are much more likely to choose computers over mobiles, and that’s for blocking ads online.

As the new GlobalWebIndex report - produced in...

By Felim McGrath, 19 July 2017, 0 comments. Categories: Advertising Technology, Mobile Marketing.

Mobile traffic at all-time high in Europe

Smartphones have become the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud.

The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about what devices they use and how they use them.

The data seems to confirm that mobile is representing an ever-growing segment of internet traffic.

For the top 20% of companies using Adobe Experience Cloud, an average of 41% of web traffic came from smartphones in...

By Colm Hebblethwaite, 07 July 2017, 0 comments. Categories: Mobile Marketing.

Seven ways to promote your mobile app for free

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year.

If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

At Tappx we’re no stranger to this situation as we started out as budding developers ourselves with a blank canvas. Through this article,...

By Ignasi Prat, 05 July 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Game changer: The iPhone celebrates its 10th anniversary

A decade ago the world was a very different place. A young website called Youtube had been founded two years earlier and the 6th edition of the iPod was the must-have consumer product.

Until a certain, era-defining product called the iPhone dropped into the hands of consumers on this very day 10 years ago.

It can be difficult to recall exactly what life was like back in the pre-smartphone dark ages, such is the seismic changes that have followed since 2007.

In 2017 there are around 2.39 billion smartphone...

By Colm Hebblethwaite, 29 June 2017, 0 comments. Categories: Advertising, Branding, Mobile Marketing.

Mobile marketing set to grow in the UK

There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.

However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.

The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will...

By Colm Hebblethwaite, 27 June 2017, 0 comments. Categories: Mobile Marketing.

The not-so-secret secret to effective mobile engagement and why marketers aren’t applying it

This is the first in a series of three articles on driving mobile engagement through context marketing.

When did you last check your smartphone? Minutes ago? Seconds ago?

According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops.

This trend provides marketers with an unprecedented opportunity: at no time in history have we had more direct and constant communications vehicles with which to reach...

By Scott Anderson, 23 June 2017, 0 comments. Categories: Mobile Marketing.