Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature.

The app beat out two established heavy hitters in Netflix and Candy Crush.

The Tinder Gold feature allows users to see who has liked them first, without having to go through the usual process of swiping through other user’s profiles. The feature costs $4.99 a month on top of the Tinder Plus $9.99 subscription fee.

The dating app has been free for the majority of its commercial life, but...

Mobile has become the one device consumers cannot do without. Whether we like it or not, our day to day lives are largely run through this one device – working, socialising, gaming and shopping – we are inseparable. It is therefore unsurprising that purchases made through smartphones are on the rise.

In fact, a consumer spends about 2.42 hours a day on their smartphone, interacting with it approximately

The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes.

And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have any missed calls, or even just to tell the time.

But what if the lock screen could...

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It should be obvious to most brands by now that investing in mobile advertising is no longer an option. It’s a necessity.

Worldwide, mobile now accounts for more than half of all digital advertising, surpassing desktop Web in Q1 of this year, according to a recent report from UK’s PricewaterhouseCoopers and the Interactive Advertising Bureau.

And, as digital ad spend continues to grow compared to traditional advertising, mobile is becoming increasingly important.

Social caving – a visual tale – I can see it now…

Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia.

The groupings included hunters, gatherers, and yes, communicators. These bloggers of their time did their communicating by using art—some crude, some fine, and most spread anywhere in...

Conventional wisdom would tell that most people don’t opt-in to adverts, and that this is especially true when it comes to apps.

Rewarded ads seem to be an effective counter-argument to this argument though. Not only do they get consumers to willingly watch ads, they also seem to make people more likely to part with their cash.

Rewarded ads allow users to earn virtual currency or unlock rewards in return for engaging with in-app advertising content.

Mobile marketers are raving about the successes of...

Nowadays, mobile devices are pretty much an extension of our bodies. Where we go our phones go: work, holidays, yoga classes, Friday night drinks. On average, we engage in 76 separate mobile sessions a day which amounts to almost 3 hours a day. All those mobile sessions take place at many different locations. Using this information creates an opportunity for marketers to:

1.     Reach out to customers during those mobile moments ...

SMS marketing is a medium that is defined by its limitations. In the bright multimedia technicolor of digital marketing, the text only and length-sensitive nature of SMS can seem a little drab and limited.

Having said that, many agencies and brands still have a high-degree of success with SMS marketing. There are a tonne of statistics and case studies that demonstrate this, but Onereach has provided a good collection...

The rise of the smartphone has been one of the key digital stories of this decade. From social media to online entrainment and e-commerce, with each year that passes we see more and more online activities migrate from PCs and laptops to mobiles.

But there is one area where digital consumers in the USA are much more likely to choose computers over mobiles, and that’s for blocking ads online.

As the new GlobalWebIndex report - produced in...

Smartphones have become the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud.

The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about what devices they use and how they use them.

The data seems to confirm that mobile is representing an ever-growing segment of internet traffic.

For the top 20% of companies using Adobe Experience Cloud, an average of 41% of web traffic came from smartphones in...