Millennials, culture and brands: an interview with Amplify’s Krupali Cescau
Millennials – those who have come of age in a period of vast technological change – are a sought-after group among marketers. They are internet savvy, smartphone-wielding and eager to establish themselves as valued workers and prospective property owners.
They are also not a single, uniform entity.
For marketers, who already have a habit of pigeonholing people into conceptually neat categories, the need to acquire as much user data as possible has made understanding what makes young consumers tick...