Eye-tracking research shows majority of mobile ads being ignored

London-based AI company GumGum has released the results from its eye-tracking study that analysed how consumers interact with various mobile ad formats, and they are not going to be to marketers liking.

The company used eye-tracking technology to examine how much attention consumers give to the most widely used Internet Advertising Bureau (IAB) formats. The answer? The ad formats were largely ignored by users as they navigated through content on their phones.

In fact, the average time spent looking at these...

By Colm Hebblethwaite, 20 September 2017, 0 comments. Categories: Advertising, Mobile Marketing.

Blockchain lock screen advertising transforms mobile attention economics

Current mobile advertising models are ineffective

It’s undeniable that the present mobile advertising solution is not living up to the expectation of mobile-first advertising experience.

Mobile websites and most mobile applications typically display advertisements on the side or as banner ads, where users’ true attention cannot be captured. This is further worsened by the inherent limitation of mobile devices small form-factor.

advertisers are hoping for the emergence of legitimate third players

Ad Fraud is...

By Chong Sean Kuay, 19 September 2017, 0 comments. Categories: Advertising Technology, Mobile Marketing.

WhatsApp set to start charging businesses

It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever.

The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based on the on the business tools released this summer.

The new tools allow smaller businesses to send their customers updates and receive messages from them. The company has stated that it is working on an enterprise...

By Colm Hebblethwaite, 07 September 2017, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

New feature propels Tinder to the top of Apple Store

Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature.

The app beat out two established heavy hitters in Netflix and Candy Crush.

The Tinder Gold feature allows users to see who has liked them first, without having to go through the usual process of swiping through other user’s profiles. The feature costs $4.99 a month on top of the Tinder Plus $9.99 subscription fee.

The dating app has been free for the majority of its commercial life, but...

By Colm Hebblethwaite, 05 September 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Mobile matters: The four key metrics

Mobile has become the one device consumers cannot do without. Whether we like it or not, our day to day lives are largely run through this one device – working, socialising, gaming and shopping – we are inseparable. It is therefore unsurprising that purchases made through smartphones are on the rise.

In fact, a consumer spends about 2.42 hours a day on their smartphone, interacting with it approximately

By Christopher Baldwin, 01 September 2017, 0 comments. Categories: Mobile Marketing.

Tapping into the potential of lock screens for mobile advertising

The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes.

And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have any missed calls, or even just to tell the time.

But what if the lock screen could...

By Krishan Patel, 21 August 2017, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Mobile Marketing.

Reduce your mobile marketing costs - by building an app

(c)iStock.com/allvisionn

It should be obvious to most brands by now that investing in mobile advertising is no longer an option. It’s a necessity.

Worldwide, mobile now accounts for more than half of all digital advertising, surpassing desktop Web in Q1 of this year, according to a recent report from UK’s PricewaterhouseCoopers and the Interactive Advertising Bureau.

And, as digital ad spend continues to grow compared to traditional advertising, mobile is becoming increasingly important.

The rise of emojis and the ever-changing state of our social caves

Social caving – a visual tale – I can see it now…

Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia.

The groupings included hunters, gatherers, and yes, communicators. These bloggers of their time did their communicating by using art—some crude, some fine, and most spread anywhere in...

By Thaddeus Kubis, 16 August 2017, 0 comments. Categories: Content Marketing, Mobile Marketing, Social Media Marketing.

How effective are ‘rewarded ads’?

Conventional wisdom would tell that most people don’t opt-in to adverts, and that this is especially true when it comes to apps.

Rewarded ads seem to be an effective counter-argument to this argument though. Not only do they get consumers to willingly watch ads, they also seem to make people more likely to part with their cash.

Rewarded ads allow users to earn virtual currency or unlock rewards in return for engaging with in-app advertising content.

Mobile marketers are raving about the successes of...

By Colm Hebblethwaite, 08 August 2017, 0 comments. Categories: Mobile Marketing.