Smartphones have become the device of choice for accessing sites, services and applications across Europe, according to Adobe Analytics Cloud.

The company talked to over 1,000 consumers across France, Germany, the Netherlands, Sweden and the UK about what devices they use and how they use them.

The data seems to confirm that mobile is representing an ever-growing segment of internet traffic.

For the top 20% of companies using Adobe Experience Cloud, an average of 41% of web traffic came from smartphones in...

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year.

If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

At Tappx we’re no stranger to this situation as we started out as budding developers ourselves with a blank canvas. Through this article,...

A decade ago the world was a very different place. A young website called Youtube had been founded two years earlier and the 6th edition of the iPod was the must-have consumer product.

Until a certain, era-defining product called the iPhone dropped into the hands of consumers on this very day 10 years ago.

It can be difficult to recall exactly what life was like back in the pre-smartphone dark ages, such is the seismic changes that have followed since 2007.

In 2017 there are around 2.39 billion smartphone...

There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.

However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.

The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will...

This is the first in a series of three articles on driving mobile engagement through context marketing.

When did you last check your smartphone? Minutes ago? Seconds ago?

According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops.

This trend provides marketers with an unprecedented opportunity: at no time in history have we had more direct and constant communications vehicles with which to reach...

Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing?

Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way to reach mobile consumers. They’ve done it by creating apps, rolling out mobile ad campaigns and other varied approaches. Yet, according to a recent report from

With new video ad formats constantly emerging, UK video ad spend on course to triple between 2016 and 2020.

Video advertising has become a key consideration for marketers in recent years. Mobile in particular presents an increasingly attractive channel for brands to feature their video ad campaigns.

In the UK, video now accounts for 63% of total mobile ad spend. 

As advertisers invest a...

It’s not just SEO hype — search is becoming more data-driven, and metrics like goal conversions and user engagement are more important than ever.

All signs point to a shift in how we use search engines to navigate the internet. Google’s Knowledge Graph, Knowledge Vault, and Accelerated Mobile Pages projects, for example, are clearly designed to provide snippets of data to mobile users. This is...

How many branded apps does your brand maintain? What is the “real estate” value of these apps? Unlike bricks and mortar, the key phrase in branded apps is not location, location, location, but is engagement, engagement, engagement, carefully, methodically linked to the brands your important customers experience (UX).

What is a branded app? It is simply an application normally placed on a mobile device that a brand or company uses to reflect and promote its brand identity. The app features the brand’s values, colors,...

Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at...