Location-based mobile ads drive double the engagement of generic
New research by Verve has shown that consumers are twice as likely to engage with mobile ads that utilise location data then they would with generic ads.
The company surveyed 2,000 UK adults also found that mobile ads related to user hobbies and interests perform much better than generic mobile ads. Of those surveyed who have engaged with mobile ads, 33% said they would engage with one that was related to something or somewhere they planned for the future.
The rewards are clearly there for marketers who make...