Consumers are wising up to their power as social influencers
Picture credit: iStockphoto
Targeting key influencers on social media to help get a marketing message out is a tactic that is proving successful for brands, but consumers are beginning to realise just how vital they are to this strategy.
Mobile gamification company 3radical has released the findings of a survey where it polled the opinions of 600 UK consumers, with 87% saying they were looking for a reward before reading or responding to a brand’s message.
An additional 50% then said a reward had become...