Consumers are wising up to their power as social influencers

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Targeting key influencers on social media to help get a marketing message out is a tactic that is proving successful for brands, but consumers are beginning to realise just how vital they are to this strategy.

Mobile gamification company 3radical has released the findings of a survey where it polled the opinions of 600 UK consumers, with 87% saying they were looking for a reward before reading or responding to a brand’s message.

An additional 50% then said a reward had become...

Apple mobile device targeting leads wave of updates to Adobe Marketing Cloud

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Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.

Media can now be sent across a number of channels to consumers, with marketers being able to deliver a promotional message through a retailer’s app when a shopper is in a specific store.

Using Marketing Cloud, marketers are able to follow the previous action up with an email campaign...