Educating consumers about Apple Pay will benefit marketers
Apple Pay is still a baby that is barely weeks old and still available only in the US, but its potential as yet another way of helping marketers reach consumers in bricks and mortar stores is huge.
Add in the possibilities to also link the payment functionality with Apple’s advertising platform iAd to enable consumers to buy products seen in mobile ads and the potential is great still.
So how is actual take-up faring? As yet another payment option for customers – where many have already tried...