Dos and don'ts in the era of mobile storytelling

A dominant theme in Mary Meeker’s “Internet Trends” report this year is the surge in importance and use of images as opposed to text based formats online.

Added to this, Sensor Tower’s recent Store Intelligence report unveiled that the average iOS user spends nearly an hour a day on Instagram, Snapchat and Twitter, highlighting the value of these image based formats...

By Rakhee Jogia, 27 July 2016, 0 comments. Categories: Mobile Marketing.

DoubleClick launches AMP ads and landing pages

(c)iStock.com/Ivanki_Brnjakovic

Google’s DoubleClick has announced accelerated mobile page (AMP) ads and landing pages, in a bid to increase loading times for publishers and advertisers.

According to Paul Muret, VP of display, video ads, and analytics at Google, research shows that the average mobile site takes 19 seconds to load.

This presents a missed opportunity for publishers and Google estimates that mobile sites that launch within five seconds can earn up to 2 x more revenue.

By Rachael Power, 22 July 2016, 1 comment. Categories: Advertising Technology, Mobile Marketing.

Asian users spend more in-app than rest of world, report says

(c)iStock.com/Onfokus

Mobile app marketers face a unique challenge these days, as the app ecosystem moves from placing value in app install to the post-install experience.

Calculating the lifetime value (LTV) of an app isn’t always the simplest thing in the world and primarily based on measuring revenue and retention.

One main source of revenue for apps post-install is, of course, in-app purchases and new research from mobile marketing attribution analytics...

By Rachael Power, 07 July 2016, 0 comments. Categories: Mobile Marketing.

Five mobile marketing lessons from DMWF's panel

It’s all well and good to read through a thought leadership piece on mobile marketing trends, but the reality is that implementation is not a one-size fits all approach.

This is why it was so refreshing to hear from a broad variety of businesses - from disruptive startups to established non-profit organisations - as to how mobile works for them, at the recent London Digital Marketing World Forum (DMWF).

Ahmed Benissad, head of digital trading at Invitation Digital (

By Rachael Power, 06 July 2016, 0 comments. Categories: Mobile Marketing.

What is LoMo marketing and why's it important?

LoMo is a relatively recent entry to the grandiose glossary of marketing acronyms, uncomfortably sitting somewhere between KPI (key performance indicator) and MoFu (middle of the funnel).

LoMo is short for ‘local mobile’ and it’s becoming increasingly vital to business success, with 53% of mobile internet searches showing ‘local intent’ - i.e. users are actively seeking out services within their...

By Jon Payne, 04 July 2016, 0 comments. Categories: Mobile Marketing.

IAB study: How to reduce risk of consumers blocking mobile ads

Over 10% of British people are blocking mobile ads, according to new research by the Internet Advertsing Bureau (IAB).

The body recently surveyed over 1,000 people around the UK to find out what makes mobile ads acceptable, and found that of those who do block ads, 63% of these are millennials.

Mobile adblocking has been a hot topic in recent months, with both Three and Tesco adopting different...

By , 29 June 2016, 0 comments. Categories: Advertising, Mobile Marketing.

How smaller brands can maximise mobile strategy

We all know mobile is not only an established, but crucial, channel for business transactions today. In fact, Criteo data has found that mobile devices were used for almost half (49%) of all online transactions in the first quarter of 2016.

The opportunity that being mobile-optimised brings is something that larger brands have been quick to pick up on. Criteo research shows that the most successful brands have seen double the growth in mobile share of...

By Tim Frankcom, 24 June 2016, 0 comments. Categories: Mobile Marketing.

Better creative remains key to combating the rise of adblocking

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020. 

A new Digital News report from Reuters Institute for the Study of Journalism says that one in five (21%) of the UK population are now using ad blockers – a figure that rises to nearly a third (32%) for those under 35 years of age. 

Elsewhere internationally the figures range from one in ten (10%) for Japan and...

By Liz Morrell, 20 June 2016, 0 comments. Categories: Advertising, Advertising Technology, Mobile Marketing, Publishing.

Global digital ad spend to hit $285bn by 2020

Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020. 

The figure is a near doubling of the $160bn estimated spend for this year.

Whilst ad blocking adoption may be affecting the market on one hand on the other the report, Worldwide Digital Advertising 2016-2020, found that better audience targeting will still help to drive higher click through rates and increase publisher revenues. 

“Publishers, such as Facebook, are...

Why Google's device-level bidding is 'hugely important'

(c)iStock.com/Courtney Keating

Google’s online advertising service, Google AdWords, has become a major marketing and advertising tool in recent years.

It allows marketers to place search results for their website on a search engine results page (SERP) by paying for them, instead of just waiting for a website to work its way slowly and organically up the rankings.

Advertisers bid competitively to display brief advertising copy to web users, linking the copy to the content of the web pages that has been...

By Johannes Källgren, 17 June 2016, 1 comment. Categories: Advertising, Advertising Technology, Mobile Marketing.