How the next generation is shaping digital – and what this means for marketers

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Today’s ‘digital natives’ are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology.

Initially conceived in 2011, the Amaze Generation Project – the first of its kind – set out to track how ever-changing technology has influenced the lives of a group of 10 – 15 years olds and observe how five years’ immersion in...

By Alex Comyn, 10 February 2017, 0 comments. Categories: Customer Experience, Mobile Marketing.

Why marketing is the true ‘game of games’: Could a video game be in your future plans?

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What connects the ever-increasing rash of zombie-based, end/beginning of civilisations series, history of now, robotic lifestyles, and topic-related movies? They all seem to pose the question: does media drive culture, or culture drive media?

I ask this question in part based on this story, as well as my recent readings, which include Pendulum, by Roy H. Williams and Michael R. Drew, Prosper, by Chris Martenson and Adam Taggart, and Tribes, by...

By Thaddeus Kubis, 09 February 2017, 0 comments. Categories: Customer Experience, Gamification, Mobile Marketing.

Number of marketers who understand consumer mobile usage ‘underwhelming’

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The number of marketing executives who understand the importance of keeping pace with consumer levels of mobile engagement is ‘underwhelming’, according to a new report from MobileBridge.

The report, which surveyed more than 50 professionals in the EMEA and US, argued marketing teams have a ‘rich opportunity’ to integrate ‘beyond push messages’ and create greater integration with consumers. Key initiatives for respondents in their road to digital...

By James Bourne, 08 February 2017, 0 comments. Categories: Advertising Technology, Branding, Mobile Marketing.

From CRM to CMR: How to make things work in the era of the connected customer

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The idea that brands can decide how and when to engage their customers – on their terms and according to their rules – is out of date. Attempts to tell customers what to think or how to buy now receive short shrift from today’s savvy shoppers. As we enter the era of Consumer Managed Relationships, power has swung firmly back in favour of the customer.

The shift from CRM to CMR represents a sea-change in the dynamic between brands and consumers, with brands scrambling to...

By Juliet Schuler, 07 February 2017, 0 comments. Categories: CRM, Customer Experience, Mobile Marketing.

Research argues how brands can benefit through subtitling adverts

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You’ve put together what looks like a knockout campaign; the creative has been done to perfection, the budget is all on side, the analytics have been mined for the best possible reach. Wouldn’t it be a shame if all that hard work was undermined because people viewed the advert with the sound off?

The issue of how to get consumers to connect with advertising has been one marketing teams have faced since time immemorial. Yet a new piece of research from AdColony –...

By James Bourne, 01 February 2017, 0 comments. Categories: Advertising, Branding, Campaigns, Mobile Marketing.

How to ensure your email campaign grabs your customers’ attention

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In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

However, people can be apathetic towards a large chunk of the sponsored or branded emails they receive. In order to overcome a potential client’s indifference, one must be creative and relevant. New and...

By Kym Reynolds, 31 January 2017, 0 comments. Categories: Customer Experience, Email marketing, Mobile Marketing.

Moving from device to screen agnosticism in 2017 – and how to make it work

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I should make it clear that I am a sincere unbeliever when it comes to buzzwords in my industry. Neither is there a ‘jargon agnosticism’ for me; purely an atheism towards the very concept of waffle and piffle that permeates media as a whole.

I take great delight in hearing comprehensive mocking of the way I talk – it’s important to identify our professional flaws, and terms like ‘screen agnosticism’ serve only to confuse the audience into...

By Dom Mellin, 30 January 2017, 0 comments. Categories: Best Practice, Customer Experience, Mobile Marketing.

Mobile payments: What marketers need to know in 2017

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It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).

The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...

By Guy Chiswick, 06 January 2017, 0 comments. Categories: Mobile Marketing.

Should your brand have a top-level domain?

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The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings.

While the best known ones, such as .uk, .com and .org still retain their valuable place in the marketer’s toolkit, there are now many new options available to help target different audiences or serve a specific purpose.

In 2012, ICANN – the global organisation responsible for the internet’s website address database – opened applications for generic...

By Oli Hope, 05 January 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

How to ensure human engagement in mobile advertising campaigns

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on fraud.

Today consumers...

By Christophe Collet, 22 December 2016, 1 comment. Categories: Mobile Marketing.