What app engagement means to advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge opportunity.

Being able to reach a target audience across multiple devices means that you can engage with them wherever they are, resulting in the holy grail for any business; increased loyalty.

So what does this mean for the digital consumer? We wake up, pick up our smartphones, check the weather....

By Michael Read, 14 December 2016, 0 comments. Categories: Mobile Marketing.

Mobile commerce: The state of the global mobile nation

Around the world, mobile is driving nothing short of a revolution in the way we shop. Growth in global mobile commerce continues apace, representing a huge opportunity for retailers who get it right, and a real risk for those who don’t. 

Criteo’s latest ‘The State of Mobile Commerce’ report reveals that the global trend towards shopping on mobile shows no signs of abating. The era of the ‘always on’ consumer has well and truly...

By Sakina Najmi, 08 December 2016, 0 comments. Categories: Mobile Marketing.

How brands can leverage the mobile shift

Today, smartphones are more like an extra limb than a device for most people. Consumers take their phones with them everywhere they go, and each time they unlock their home screens is a chance for brands to become a part of their digital lives.

With 85.7% of smartphone internet time spent in apps versus mobile web, more consumers are opting for the seamless experiences that apps offer.

By keeping a few key tips in mind, brands can...

By Alan S. Knitowski, 15 November 2016, 0 comments. Categories: Mobile Marketing.

What Google's mobile indexing announcement means for marketers

(c)iStock/Erik Khalitov

An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...

By Jonathan Moore, 08 November 2016, 0 comments. Categories: Mobile Marketing, Search Marketing.

Location, location, location…and its role in the mobile space

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An individual’s geographic location doesn’t simply indicate where they are; it can also help paint a picture of what they’re doing and how they’re doing it.

Geo-location data generated by mobile connections provides marketers with an invaluable level of insight into their audiences. With smartphones now found in the pockets of two thirds of UK adults,...

By Charlie Johnson, 30 September 2016, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

Swyft Media launches branded apps for iMessage

(c)Swyft Media

Engaging the younger generation is a difficult task, given a potentially short attention span, coupled with the sheer volume of competition on the market.

One way Swyft Media is trying to tackle this issue is by launching a series of iMessage apps for brands. The apps offer branded stickers - images and GIFs - and is among the first to offer branded content via iMessage.

Apple’s decision to open up its hugely popular iMessage application is validation that this growing medium has become...

By Rachael Power, 21 September 2016, 0 comments. Categories: Mobile Marketing, Social Media Marketing.

Exploring mobile's role in eCommerce marketing

(c)iStock.com/rez-art

In our increasingly digital world, consumers are always looking for on-the-go solutions for everyday tasks. From hailing a taxi to doing taxes, mobile solutions have quickly been on the rise at an exponential rate, and one of the quickest growing sectors of mobile technologies is eCommerce.

Given the number of shopping apps available for mobile devices, its popularity comes as little surprise but in order to better understand the extent of this eCommerce trend, we must answer the...

By Shiju Mathew, 14 September 2016, 0 comments. Categories: E-Commerce, Mobile Marketing.

Case study: How Gram Games used a mobile marketing platform to draw in new users

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It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy mobile marketing platform resulted in not one, but two games we were proud of becoming worldwide hits.

There were two secrets to our success: data and a commitment to collaborating to leverage it in real-time to monetise effectively and reach new users at scale.

When our company, Gram Games, first approached AppLovin, which provides analytics so brands can...

By Mehmet Ecevit, 31 August 2016, 0 comments. Categories: Mobile Marketing.

What marketers should take away from this year’s Summer of Sport

(c)iStock.com/Leonardo Patriz

As Team GB celebrate their record haul at the Rio Olympics, the 2016 ‘Summer of Sport’ that has seen global crowds gather for the Euros and Wimbledon approaches its final, Paralympic stage.

As spectators, it’s been a roller coaster of early knockouts and ‘Super Saturdays’, but as marketers, what can we learn from sport and its international audience?

When it comes to tournaments such as these, brands are presented with a unique opportunity to flex...

By Nick Fletcher, 25 August 2016, 0 comments. Categories: Best Practice, Mobile Marketing.

How to maximise the mobile marketing moment

(c)iStock.com/Geber86

Mobile is an indispensable part of our lives with people in the UK spending almost three hours per day consuming mobile media, and over four in ten consumers saying they’d rather forget their anniversary than lose their phone.

Whether it’s checking our newsfeeds, researching a product while in store, or searching for how-to videos on YouTube – consulting our smartphones and...

By Andy Ashley, 24 August 2016, 0 comments. Categories: Mobile Marketing.