Global digital ad spend to hit $285bn by 2020
Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020.
The figure is a near doubling of the $160bn estimated spend for this year.
Whilst ad blocking adoption may be affecting the market on one hand on the other the report, Worldwide Digital Advertising 2016-2020, found that better audience targeting will still help to drive higher click through rates and increase publisher revenues.
“Publishers, such as Facebook, are...