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I should make it clear that I am a sincere unbeliever when it comes to buzzwords in my industry. Neither is there a ‘jargon agnosticism’ for me; purely an atheism towards the very concept of waffle and piffle that permeates media as a whole.

I take great delight in hearing comprehensive mocking of the way I talk – it’s important to identify our professional flaws, and terms like ‘screen agnosticism’ serve only to confuse the audience into...

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It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).

The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...

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The way we access websites is changing. No longer are businesses tied to a small number of traditional domain name endings.

While the best known ones, such as .uk, .com and .org still retain their valuable place in the marketer’s toolkit, there are now many new options available to help target different audiences or serve a specific purpose.

In 2012, ICANN – the global organisation responsible for the internet’s website address database – opened applications for generic...

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on fraud.

Today consumers...

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The winter holidays are known as a time for families. But what about young adults without children, or new families without established holiday traditions?

We’re talking about the marketer’s favourite target audience, 18-30 year olds. As one would expect, this demographic have their own take on the holidays.

We pulled up data that Exponential collected in December 2015 describing the activities and interests of 18-30 year olds during the Christmas break.

After viewing the...

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The UK currently operates under the Data Protection Directive, which allows a “soft” opt-in approach. Under the current rules, data collected from communication with customers, tradeshow meets, business card exchanges, a checkbox for signing up to communications from a company, all count as a soft opt-in, allowing organisations to market to this data.

With the arrival of

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and the explosion of online services. For brands this presents a huge opportunity.

Being able to reach a target audience across multiple devices means that you can engage with them wherever they are, resulting in the holy grail for any business; increased loyalty.

So what does this mean for the digital consumer? We wake up, pick up our smartphones, check the weather....

Around the world, mobile is driving nothing short of a revolution in the way we shop. Growth in global mobile commerce continues apace, representing a huge opportunity for retailers who get it right, and a real risk for those who don’t. 

Criteo’s latest ‘The State of Mobile Commerce’ report reveals that the global trend towards shopping on mobile shows no signs of abating. The era of the ‘always on’ consumer has well and truly...

Today, smartphones are more like an extra limb than a device for most people. Consumers take their phones with them everywhere they go, and each time they unlock their home screens is a chance for brands to become a part of their digital lives.

With 85.7% of smartphone internet time spent in apps versus mobile web, more consumers are opting for the seamless experiences that apps offer.

By keeping a few key tips in mind, brands can...

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An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...