How brands can leverage the mobile shift
Today, smartphones are more like an extra limb than a device for most people. Consumers take their phones with them everywhere they go, and each time they unlock their home screens is a chance for brands to become a part of their digital lives.
With 85.7% of smartphone internet time spent in apps versus mobile web, more consumers are opting for the seamless experiences that apps offer.
By keeping a few key tips in mind, brands can...