Personalisation specialist Blueshift secures $8 million funding
Marketing personalisation specialist Blueshift has secured an $8 million Series A round of venture financing that will enable it to accelerate the development of its marketing automation solutions.
As well as driving sales and marketing the investment will also be used to allow Blueshift to build out its proprietary Interaction Graph platform.
The platform powers Blueshift’s Segment-of-One marketing automation solutions. The Interaction Graph stores each user’s stream of...