eBay Enterprise and Innotrac rebrand as omnichannel platform provider Radial
eBay Enterprise and Innotrac have rebranded as Radial, a new omnichannel commerce technology and operations provider. The move comes after private equity firm Sterling Partners bought Innotrac Corporation in 2014 and led a consortium of buyers to acquire eBay Enterprise, in November 2015.
Using the Radial global commerce platform as a service retailers are able to manage cost and improve profitability for the entire order lifecycle, claims the company. The technology and operations...