AT&T snaps up AppNexus in billion-dollar ad tech bid

US telecoms firm AT&T has bought ad tech giant AppNexus in a deal expected to be worth in excess of $1bn (£753m).

While the value of the transaction hasn’t been disclosed by the two companies, Wall Street Journal expected a possible deal could reach $1.6bn (£1.2bn). The announcement follows just a week after AT&T’s $85bn (£64bn) acquisition of Time Warner.

As reported by Marketing Tech...

By Mark Jones, 25 June 2018, 0 comments. Categories: Advertising Technology, Mergers and acquisitions, Programmatic.

AT&T eyes programmatic giant AppNexus for $1.6bn

US telco AT&T is reportedly in talks to snap up ad tech firm AppNexus for a possible $1.6bn (£1.2bn), according to Wall Street Journal, in a move that would equip it with firepower enough to take on the likes of Facebook and Google in the advertising space.

The news emerges just a week after AT&T’s $85bn (£64bn) acquisition of Time Warner, while a bid for the New York programmatic specialist would likely be backed by the complete buyout of Otter Media, a video streaming company...

M&A on the rise in digital marketing

2016 saw increasing M&A activity in the digital marketing sector which is likely to lead to further consolidation over the next 12 months.

Data from latest Digital Marketing M&A report from advisory firm Hampleton Partners shows that the first half of 2016 equalled the entirety of 2015 in terms of deal values.

With around £3.4 billion in deals made, 2016 is the second-highest valued period in the last five years.

Increasing consolidation  

The data shows that higher spending across a...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Mergers and acquisitions.

Hootsuite acquires LiftMetrix, aims for greater social ROI

Social media management platform provider Hootsuite has announced the acquisition of analytics firm LiftMetrix to further bolster its portfolio and give organisations greater insight into their social campaigns.

The two companies have been partners for several years, with LiftMetrix being one of the primary players in Hootsuite’s open partner ecosystem – and with return on investment (ROI) practically a necessity in today’s marketing landscape, the deal makes sense in terms of getting as...

By James Bourne, 22 February 2017, 0 comments. Categories: Content Marketing, Mergers and acquisitions, Social Media Marketing.

Why you should throw M&A into the marketing mix

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The digital marketing space has gone through huge transformation in recent years as evolving social trends and technological developments change the way that people consume marketing messages.

This makes it imperative for marketing agencies and providers to adapt to this changing environment in order to target and engage their key audiences. 

Today, marketing agencies are increasingly competing against data-led tech giants such as Adobe and Oracle, which are leveraging technology to...

By Daniel Domberger, 30 August 2016, 0 comments. Categories: Mergers and acquisitions.

eBay Enterprise and Innotrac rebrand as omnichannel platform provider Radial

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eBay Enterprise and Innotrac have rebranded as Radial, a new omnichannel commerce technology and operations provider. The move comes after private equity firm Sterling Partners bought Innotrac Corporation in 2014 and led a consortium of buyers to acquire eBay Enterprise, in November 2015.

Using the Radial global commerce platform as a service retailers are able to manage cost and improve profitability for the entire order lifecycle, claims the company. The technology and operations...

By Liz Morrell, 27 April 2016, 0 comments. Categories: Commerce, Mergers and acquisitions.

Personalisation specialist Blueshift secures $8 million funding

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Marketing personalisation specialist Blueshift has secured an $8 million Series A round of venture financing that will enable it to accelerate the development of its marketing automation solutions.

As well as driving sales and marketing the investment will also be used to allow Blueshift to build out its proprietary Interaction Graph platform.

The platform powers Blueshift’s Segment-of-One marketing automation solutions. The Interaction Graph stores each user’s stream of...

By Liz Morrell, 11 January 2016, 0 comments. Categories: Mergers and acquisitions, Personalised Marketing.

Marketing and ad tech M&A activity hits near record heights for Q3

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The advertising and marketing tech sectors have continued to see buoyant merger and acquisition activity in the third quarter of this year with activity only just falling short of Q3 2014 figures which saw the strongest activity on record.

The data comes from a study released by specialist technology and marcoms corporate finance advisor Results International.

112 deals were announced in Q3 2015 compared with 113 for the same period last year. Compared to the previous quarter, total...

Starbucks opens up loyalty programme to Spotify in new first

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Starbucks is, for the first time, opening up its loyalty programme to a third party in a new deal with Spotify that will also allow staff to influence the music playlists played instore.

The partnership means that Spotify users will have the opportunity to earn Stars as Currency for the My Starbucks Rewards loyalty programme. 

From Autumn of this year the partnership will be rolled out in a phased introduction, firstly into Starbucks US company owned stores and then into Canada...

By Liz Morrell, 20 May 2015, 0 comments. Categories: Advertising, Mergers and acquisitions, Personalised Marketing.

App Annie’s latest purchase to create most thorough insight into smartphone users yet

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App Annie has today bought Mobidia in a deal it says will provide the most thorough insight into the two billion smartphone users worldwide yet.

The combination of App Annie’s mobile app intelligence platform and Mobidia’s mobile measurement expertise will allow for the expansion of App Annie’s Usage Intelligence data platform since it will now combine the industry’s two largest datasets into one. Initially launched as a closed beta release in January App Annie has...

By Liz Morrell, 06 May 2015, 0 comments. Categories: Advertising, Mergers and acquisitions.