Financial sector reaping the rewards of mobile content

Picture credit: iStockphoto

For finance customers the move to mobile has been hugely beneficial – allowing customers to manage investments, personal banking, payments and account transfers on the go.

The fact that the trend shows little sign of abating – with new technologies such as mobile wallet and proximity payments becoming increasingly important - is a marketing technologists dream since users are engaging more heavily than ever with finance content on mobile.

A new report published this...

By Liz Morrell, 27 November 2014, 0 comments. Categories: Commerce, Content Marketing, M-Commerce, Social Media Marketing.

Digital commerce has impulse buying on the ropes

Picture credit: iStockphoto

Modern shoppers are making more stops than ever before on their route to purchase, with Rakuten Attribution reporting that visits to the same store prior to a conversion have tripled in the last four years.

Rakuten Attribution’s Measuring the Modern Shopper white paper found that consumers make nine and a half visits to a retailer’s site before deciding to buy, rising from three and a half in January 2010.

The study reinforced a survey from professional services company...

By Simon Holland, 25 November 2014, 0 comments. Categories: Attribution, Commerce, Data-driven marketing, E-Commerce, M-Commerce.

Spreadshirt CEO Philip Rooke on how to make wearable tech work

Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.”

Yet his interest in wearable technology goes beyond the commercial. As a long-time user of Fitbit, Rooke believes the ‘hype’ around wearable tech is...

By James Bourne, 14 March 2014, 0 comments. Categories: Campaigns, M-Commerce, Wearables.

Is Coupons.com really worth $1bn?

It may have never posted a profit in its 15 year history, but that fact isn't stopping Coupons.com from filing a $100m IPO.

Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

In the past year it

By Philip Hoey, 06 February 2014, 0 comments. Categories: Campaigns, M-Commerce, Mergers and acquisitions, Publishing.

Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld

With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?

This question, looking at NFC and QR codes in particular, was a highlight of the Apps World expert panel discussion on building a mobile marketing strategy, featuring speakers from Yankee Group, Urban Airship, Mojiva and Volvo.

With Apple choosing not to incorporate NFC into the iPhone 5, what is NFC’s future?

According to Jason Armitage, senior analyst at...

By James Bourne, 02 October 2012, 0 comments. Categories: M-Commerce.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Commerce, M-Commerce, Search Marketing, Social Media Marketing.

UK’s First NFC Mobile Payments Service Launched

Orange and Barlaycard have launched the UK’s first contactless mobile payments system – QuickTap – allowing consumers to make purchases using their mobile phone.

The nationwide service, which has been rolled out to over 50,000 stores, allows for payments of £15 and under by tapping the mobile device against a specially designed reader.

The service can be used by those who have a Barclaycard, Barclays debit card or a Orange credit card and a QuickTap enabled handset, the Samsung...

By AlwaysOnMessage, 20 May 2011, 0 comments. Categories: M-Commerce.