China’s digital media companies reeling in their US rivals
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US-based digital media companies are being caught by their Asian counterparts as more evidence of China’s high growth emerges in the latest Digital Media Index from research firm Strategy Analytics.
While there is unlikely to be a seismic shift in online media spend from west to east anytime soon, there is a feeling of inevitability about China’s emergence as an digital media superpower.
With Baidu and Tencent, Strategy Analytics reports that China boasts two of the six...