Neiman Marcus gets Pinteresting with US introduction of Buyable Pins
Picture credit: Flickr
Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.
Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.
The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...