How authentic consumer content helps businesses deliver a highly personalised shopping experience

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With the rise of new technologies and the growth of mobile usage worldwide, today’s consumers have plenty of tools to research a brand and its products and services before making a purchase decision. With increased opportunities to interact and connect, consumers have become more proactive and their expectations for brands to listen to their voice and meet their needs have risen.

At first, this might look like an overwhelming challenge to brands and retailers, but the shift in...

By Prelini Udayan-Chiechi, 28 April 2015, 1 comment. Categories: Branding, M-Commerce, Mobile Marketing.

How wearables will change the mobile marketing landscape

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Opinion While the Apple Watch is dominating the headlines right now, the larger class of wearables are going to trigger widespread shifts in consumer behaviours up and down the customer journey. Their incredibly personal nature, constant connectivity, and new use cases—from opening hotel room doors to buying coffee with a tap—will combine to appeal to a broad audience, beyond the early adopters who will buy Apple Watches in the first few...

By Craig Palli, 23 March 2015, 0 comments. Categories: Advertising, M-Commerce, Mobile Marketing, Wearables.

Don’t forget the human element in digital commerce

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Much of the innovation in commerce technology over the better course of the past two decades has been focused on removing “friction” from the buying process. Whether we are talking about online e-commerce, or in-store, etc. – technology has been developed to empower the consumer to make choices and complete purchase activity in an unfettered manner.

As the web, and now mobile, become ubiquitous tools for the everyday buyer – this initial automation phase...

By Martin Schneider, 18 March 2015, 0 comments. Categories: Customer Experience, E-Commerce, M-Commerce.

Have phablets ushered in a new era of mobile CRM?

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Phablets recorded their highest volume of sales in the last quarter of 2014 according to a GFK study and it has caused the CRM software industry to sit up and take notice.

These smartphones with a screen more than 5.5” in size now account for 12.8% of total device sales. It is a percentage that has been fuelled by drops in cost as average prices fall. For instance, in Europe prices decreased from $820 in Q4 2012 to $761 in Q4 2014.

All of which contribute to conditions that are...

Why personalising the customer experience is key to winning the retail battle

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According to Gartner, 89% of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the key battleground where retailers vie for our attention and wallets.

With instant access to pricing and product information, shoppers can switch between retailers in a heartbeat. Today’s consumer is more discerning than ever before, with higher expectations than ever before. As a result, retailers...

By Graeme Collins, 27 February 2015, 1 comment. Categories: Commerce, CRM, Customer Experience, E-Commerce, M-Commerce, Personalised Marketing.

Rise in brand app spend shows market potential if engagement improved

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Earlier this week it was revealed that brand apps are falling short when it comes to consumer engagement. Now it has emerged that the total spend by British consumers on brand apps has hit £4.04 billion a year – up 24%.

Such a strong rise in spend suggests that if brands worked harder on engagement of their apps to deliver more compelling, must have apps, the results could be...

By Liz Morrell, 25 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Brand apps are falling short on consumer engagement

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Marketers may have to consider an alternative approach when engaging with consumers through mobile as brand apps are not having the desired effect.

Consumers are showing their dissatisfaction with branded apps in a number of ways, according to TNS research collated from 1,612 UK smartphone users on behalf of digital marketing consultancy Ampersand Mobile.

Significantly, 71% admitted that branded apps do not engage and are only created to market and push content and 84% showed...

By Simon Holland, 24 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Retailers must address website performance now

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Retailers can lose their customers in less than three seconds, according to new research from internet performance experts Dyn.

In a survey of more than 1,400 consumers across 11 countries the tolerance – or not – of customers was revealed, showing that more than two thirds of customers felt they were being let down by their experiences when shopping online.

The study showed that only 37% of those surveyed felt that they got the best service and overall experience...

By Liz Morrell, 16 February 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce.

Apple pips Android to the post in mobile advertising

Android may capture nearly two thirds (63%) of mobile ad traffic, but it is Apple that remains the biggest revenue generator.

The conclusion is drawn from The State of Mobile Advertising Report from Opera Mediaworks which examined trends and insights from its mobile ad platform for the last quarter of 2014.

It showed that Apple’s dominance in markets such as the US, Germany and the UK, where high value rich media and video advertising campaigns are more common, meant that monetisation levels were...

By Liz Morrell, 06 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing, Social Media Marketing.

Amazon and Argos top the UK retail app chart

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Amazon and Argos top the charts when it comes to retail apps in the UK, according to new research. The duo led the UK app download chart for large retailers in the UK in the last quarter of 2014 thanks largely to their ability to provide an easier shopping experience with one-click purchasing and reservation services.

The conclusions form part of the Top Retailers & The App Economy in the UK report from App Annie and Kantar Retail. It says that mobile apps are crucial if a...

By Liz Morrell, 04 February 2015, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.