Mobile email opens hit record high in 2015 first quarter

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M-commerce still has some way to go, but when it comes to consumers opening emails on mobile then smartphones win hands down it seems.

The latest quarterly report from Movable Ink, entitled the UK Consumer Device Preference Report, shows that mobile email opens hit a record high in the first quarter of this year with 71% of emails opened on smartphones and tablets compared to less than a third (29%) on desktops. The figures comprise 42% on smartphone and 29% on tablet and are up...

By Liz Morrell, 10 July 2015, 0 comments. Categories: Email marketing, M-Commerce, Mobile Marketing.

Content marketers beware: Smartphone dominance for internet browsing is challenged

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Tablet, smart TV and smartwatches are expected to eat into the dominance of mobile phones for internet browsing over the next year meaning that content marketing strategies need to continue to adapt to each device, according to a new report out this week.

The quarterly study of user behaviour by global mobile advertising network Buzzcity found that whilst mobile phones still dominated internet browsing amongst consumers – with 83% using the medium – the figure is actually...

By Liz Morrell, 09 July 2015, 1 comment. Categories: Content Marketing, M-Commerce, Mobile Marketing.

Freemium models and digital services: When do you pull the ladder up?

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If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.

Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium...

By James Bourne, 26 June 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Zapp unveils new consumer mobile payment brand ahead of summer launch

In the week that Apple announced its payment solution Apple Pay will hit UK shores next month, mobile payment solution provider Zapp, whose technology allows consumers to make real-time payments on their phones and tablets, has announced it is to relaunch with a new consumer facing brand this summer.

‘Pay by Bank app’ will be the new consumer brand with a universal symbol that will indicate to consumers...

By Liz Morrell, 15 June 2015, 0 comments. Categories: Commerce, M-Commerce.

A brief history: The rise of wearable technology in marketing

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The marketing industry already has a lot to contend with in terms of rapid changes. One particular area that’s growing in popularity at a tremendous rate is the wearable technology market. That market is already worth billions, and a study from Juniper Research predicts that spending on wearables...

By Rick Delgado, 15 June 2015, 0 comments. Categories: Commerce, Customer Experience, M-Commerce, Wearables.

250,000 UK locations set to accept Apple Pay next month

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A range of high street names have been revealed as some of the first adopters of Apple Pay when it comes to the UK next month, after signing up to accept the new payment service.

The list includes a range of some of the biggest retailers across the spectrum of food, fashion and general merchandise. Food and hospitality retailers and outlets to use the new payment scheme will include Costa Coffee, KFC, Lidl, McDonalds, Nando’s, Pret A Manger, Spar, Starbucks, Subway, Wagamamas...

By Liz Morrell, 12 June 2015, 0 comments. Categories: E-Commerce, M-Commerce.

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

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Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...

By Liz Morrell, 03 June 2015, 0 comments. Categories: Advertising, E-Commerce, M-Commerce, Social Media Marketing.

Travels in time: The Apple Watch and its implications for the future of online and offline commerce

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Before the launch of the Apple Watch, every Apple product launch followed a similar pattern: a product announcement on stage in March, June or September; a shipping date announced some days to a couple of months later; and usually about a week before the launch, lines of people starting to form in front of all of Apple’s stores.

There is always a CNN report interviewing the first person waiting in line, the very keen ones with the tents to give...

By Elenko Elenkov, 02 June 2015, 0 comments. Categories: E-Commerce, M-Commerce, Wearables.

The small business payment security survival guide

For small businesses, getting online is a great way to increase revenue. It can open up your business to new markets, drive profits and diversify your customer base.

But there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach – and that breaches are increasing.

Fail to secure your systems and it could be a costly mistake. This free download from Worldpay gives business owners and employees vital steps in keeping their systems safe.

By James Bourne, 20 May 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce, S-Commerce.

Warding off 'Mobilegeddon': Google’s increased emphasis on mobile is a wake up call for retailers

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For commercial organisations who live and die by the products and services they are able to sell, dropping off the first page of a search engine’s results can be catastrophic. Given that few users will ever look past the top handful of links, let alone beyond the first page of results, the bottom line really is at stake.

So it was no surprise that Google’s move on April 21 to intensify the emphasis placed by its page-ranking algorithm on the “mobile-friendliness” of websites...

By Luke Griffiths, 19 May 2015, 0 comments. Categories: M-Commerce, Search Marketing.