Mobile search victorious in digital for UK retail over Christmas

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Digital prevailed in retail, particularly in the last quarter of 2015, according to the latest figures from the BRC-Google Online Retail Monitor Q4 2015 released earlier this week.

The figures showed that the internet played a pivotal role in driving sales for UK retailers with mobile the key devices in enabling this. Martjin Bertisen, retail director for Google said the dominance of mobile was obvious. “Over half of searches came from mobiles during peak periods and our retailers...

By Liz Morrell, 02 February 2016, 0 comments. Categories: M-Commerce, Mobile Marketing.

Brand errors on mobile: Poor design and optimisation hamper customer experience

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Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo.

The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, Boots, Debenhams, House of Fraser, Littlewoods, Paperchase, Pets At Home, River Island, Schuh, Sports...

By Liz Morrell, 28 October 2015, 0 comments. Categories: Branding, Customer Experience, M-Commerce, Mobile Marketing.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing to deliver...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Mobile email opens hit record high in 2015 first quarter

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M-commerce still has some way to go, but when it comes to consumers opening emails on mobile then smartphones win hands down it seems.

The latest quarterly report from Movable Ink, entitled the UK Consumer Device Preference Report, shows that mobile email opens hit a record high in the first quarter of this year with 71% of emails opened on smartphones and tablets compared to less than a third (29%) on desktops. The figures comprise 42% on smartphone and 29% on tablet and are up...

By Liz Morrell, 10 July 2015, 0 comments. Categories: Email marketing, M-Commerce, Mobile Marketing.

Content marketers beware: Smartphone dominance for internet browsing is challenged

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Tablet, smart TV and smartwatches are expected to eat into the dominance of mobile phones for internet browsing over the next year meaning that content marketing strategies need to continue to adapt to each device, according to a new report out this week.

The quarterly study of user behaviour by global mobile advertising network Buzzcity found that whilst mobile phones still dominated internet browsing amongst consumers – with 83% using the medium – the figure is actually...

By Liz Morrell, 09 July 2015, 1 comment. Categories: Content Marketing, M-Commerce, Mobile Marketing.

Freemium models and digital services: When do you pull the ladder up?

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If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.

Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium...

By James Bourne, 26 June 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.

Zapp unveils new consumer mobile payment brand ahead of summer launch

In the week that Apple announced its payment solution Apple Pay will hit UK shores next month, mobile payment solution provider Zapp, whose technology allows consumers to make real-time payments on their phones and tablets, has announced it is to relaunch with a new consumer facing brand this summer.

‘Pay by Bank app’ will be the new consumer brand with a universal symbol that will indicate to consumers...

By Liz Morrell, 15 June 2015, 0 comments. Categories: Commerce, M-Commerce.

A brief history: The rise of wearable technology in marketing

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The marketing industry already has a lot to contend with in terms of rapid changes. One particular area that’s growing in popularity at a tremendous rate is the wearable technology market. That market is already worth billions, and a study from Juniper Research predicts that spending on wearables...

By Rick Delgado, 15 June 2015, 0 comments. Categories: Commerce, Customer Experience, M-Commerce, Wearables.

250,000 UK locations set to accept Apple Pay next month

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A range of high street names have been revealed as some of the first adopters of Apple Pay when it comes to the UK next month, after signing up to accept the new payment service.

The list includes a range of some of the biggest retailers across the spectrum of food, fashion and general merchandise. Food and hospitality retailers and outlets to use the new payment scheme will include Costa Coffee, KFC, Lidl, McDonalds, Nando’s, Pret A Manger, Spar, Starbucks, Subway, Wagamamas...

By Liz Morrell, 12 June 2015, 0 comments. Categories: E-Commerce, M-Commerce.

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

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Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...

By Liz Morrell, 03 June 2015, 0 comments. Categories: Advertising, E-Commerce, M-Commerce, Social Media Marketing.