How Amazon’s Prime Week provides opportunities for other shopping apps

It could be tempting for shopping apps to take the week off when Amazon holds its annual Prime Week ecommerce event. Such is the seeming dominance of the US retail giant that competing brands could be forgiven for thinking that they don’t stand a chance durin the week-long sales event.

But, according to mobile app marketers Liftoff, the benefits of Prime Week do extend to companies other than Amazon.

This may seem counter-intuitive. After all, this year’s Prime Day was the

By Colm Hebblethwaite, 31 July 2017, 1 comment. Categories: E-Commerce, M-Commerce.

Seven ways to promote your mobile app for free

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year.

If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

At Tappx we’re no stranger to this situation as we started out as budding developers ourselves with a blank canvas. Through this article,...

By Ignasi Prat, 05 July 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Retail CEOs increasing tech investments: IoT, beacons, big data at forefront

More than two thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.

The study, which polled more than 350 CEOs in the retail and consumer goods space, found that for bricks and mortar implementations, almost four in five (79%) chief execs have invested in smart mobile devices for staff in store, while beacons (76%) and clienteling (76%) – using data to enhance long-term...

By James Bourne, 23 February 2017, 0 comments. Categories: Commerce, M-Commerce.

Mobile marketing is dead: Long live gaming marketing

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Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps. It seems that mobile technology is way ahead of marketing applications and perhaps ahead of the understanding of this potentially beneficial technology as well.

What does that mean to me, as a supporter of integrated marketing and omni-channel marketing? If the...

By Thaddeus Kubis, 17 February 2017, 0 comments. Categories: Branding, Gamification, M-Commerce, Mobile Marketing.

Brands, it's time to stop ignoring the mobile payment revolution

Every new stat on mobile adoption should serve as a wake-up call to brands that are still ignoring the growth in mobile transactions, which last year were worth more than £20bn to British retailers.

By 2019, retail mCommerce sales will reach £40bn and represent 43.7% of total retail eCommerce, according to eMarketer.

As it stands, mobile payments make up a third of all UK transactions. The rapid evolution in retail technology has opened the floodgates for...

By Dennis Jones, 19 July 2016, 0 comments. Categories: Branding, M-Commerce.

App or mobile optimised site: Which is right for your mCommerce strategy?

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Everyone in the industry knows eCommerce is growing and it’s growing fast. Retail eCommerce has a projected growth rate of 13% globally between 2013 and 2016. But, if you think 13% in annual growth is a lot, consider that, worldwide, mCommerce is outpacing standard eCommerce three to one. According to PYMNTS, the “average compound annual growth rate for mobile commerce is...

By Elisabeth Bradley, 16 March 2016, 0 comments. Categories: Branding, Commerce, M-Commerce, Mobile Marketing.

The rise of mobile commerce – and the brands that do it best

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The last 12 months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.

Through the adoption of in-store crossover functions such as click and collect, retailers are now able to combine online, offline and mobile approaches in order to provide customers with a truly omni-channel approach. For example, according to 

By David Bowen, 25 February 2016, 0 comments. Categories: Commerce, M-Commerce, Mobile Marketing.

Mobile search victorious in digital for UK retail over Christmas

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Digital prevailed in retail, particularly in the last quarter of 2015, according to the latest figures from the BRC-Google Online Retail Monitor Q4 2015 released earlier this week.

The figures showed that the internet played a pivotal role in driving sales for UK retailers with mobile the key devices in enabling this. Martjin Bertisen, retail director for Google said the dominance of mobile was obvious. “Over half of searches came from mobiles during peak periods and our retailers...

By Liz Morrell, 02 February 2016, 0 comments. Categories: M-Commerce, Mobile Marketing.

Brand errors on mobile: Poor design and optimisation hamper customer experience

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Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo.

The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, Boots, Debenhams, House of Fraser, Littlewoods, Paperchase, Pets At Home, River Island, Schuh, Sports...

By Liz Morrell, 28 October 2015, 0 comments. Categories: Branding, Customer Experience, M-Commerce, Mobile Marketing.

Parenting retail sites failing to maximise marketing potential

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As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a number of sites were, in particular, failing to deliver...

By Liz Morrell, 26 August 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, M-Commerce.