Gen Z is the nastiest generation with online reviews

46% of Brits say they wouldn’t buy a product or service from a company if a review said it was of poor quality, a survey from small business credit card company Capital on Tap has revealed.

To help business owners, the survey sheds light on what causes people to leave reviews - both positive and negative - as well as the cities across the UK are the most likely to leave negative feedback. 

The full research can be viewed here:...

The future of digital commerce

Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space:

Retail media Omnichannel marketing AI Cloud-based data clean rooms

The report provides an overarching view of what the future holds and what marketers need to do today to prepare for it. Download your complimentary sample report...

How B2C marketers can tap into fresh marketing insights with generative AI

How B2C marketers can tap into fresh marketing insights with generative AI If you are a B2C marketer or brand manager, learning what gen AI can do is a crucial step to stay ahead of competitors in a saturated market.

1. Learn about the state of generative AI in marketing  B2C marketers say implementing consumer insights in decision-making is a top challenge. Some common barriers to insights-driven decisions are: 

● Siloed data: Internal silos and poor integration...

Marketing budgets have dropped to 7.7% of overall company revenue in 2024

A pile of £20 notes.

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders.

This is according to the annual Gartner 2024 CMO Spend Survey, which was conducted from February to March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting...

Building the backbone of your brand

Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design.Having a brand-building platform from which you can quickly and efficiently access all elements and assets of your brand and use them effectively makes brand governance much easier. It also keeps your corporate design consistent as it grows.So, what’s the secret to a strong brand-building...

Metricool: The Digital Swiss Army Knife for Social Media Managers

Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven't heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social media strategy.

What Can Metricool Do For You? Content Scheduling: Seamlessly schedule and auto-publish your content across multiple social media platforms simultaneously, ensuring consistency...

The secret to pulling off “doing more with less”

We hear it again and again: “Do more with less.” But what’s the secret to pulling it off?  

While "do more with less" has become a marketing mantra, as the VP of Product Marketing at Siteimprove, the platform that enables companies to optimise their marketing and websites, my focus is slightly unconventional: I want marketers to commit to martech as the tool to make good on the mantra. When I present the topic at Digital World Marketing Forum, I'll discuss how...