Adobe adds batch of new marketing tech & analytics features

Adobe has announced a suite of updates to its cloud marketing stack, including attribution improvements and the ability to hyper-personalise ads for marketers in the travel sector.

The software company launched Attribution IQ at Cannes Lions earlier this week, an update to its Analytics Cloud that will offer marketers a 10 different models for measuring the effect of their marketing campaigns.

In a blog post, Adobe Analytics’ senior...

Salesforce and Google ramp up data sharing partnership for CRM marketing

Following integration between their CRM and analytics products late last year, Salesforce and Google have announced that they will now share data between Salesforce Marketing Cloud and Google Analytics 360.

The tie-in between the two cloud-based products, which is already in trial with brands including Ticketmaster, would allow Salesforce customers to access insights from both platforms to build highly-personalised and reactive campaigns based on cross-channel insights.

Speaking to TechCrunch,...

By Mark Jones, 13 June 2018, 0 comments. Categories: CRM, Marketing Cloud, Personalised Marketing, Web Analytics.

Azuqua onboards SaaS giants Adobe, Zendesk for software integration

Software automation and integration company Azuqua has announced a raft of large SaaS (software-as-a-service) companies joining its Connect Partner Program, which aims to cut down the need for internal development time and tactical acquisitions when customer demands change.

Adobe, Zendesk, Allocadia, and Workfront are some of those high profile outfits now employing the service, among 15 additional companies who have not been named by the Seattle-based group.

Azuqua’s CEO Todd Owens is confident the...

By Mark Jones, 07 June 2018, 0 comments. Categories: Automation, Marketing Cloud.

Avoiding Frankenclouds - why you need built, not bought

Here’s an interesting question – would you choose a solution that has been purpose built to handle all aspects of a marketer’s needs? Or would you prefer to use a solution that has been created through a variety of sources, in a vain attempt to offer some semblance of an all-encompassing offering, which would you go for?

For some organisations they have no choice but to work with what they have. Those investing in new solutions would likely use the former – let’s explore –...

By Grant Coleman, 19 March 2018, 0 comments. Categories: CRM, Data-driven marketing, Marketing Cloud.

Solving the cross-channel personalisation problem

Personalised marketing is hardly anything new. It’s been around for decades and marketers have long reaped the benefits.

However, the sheer number of digital channels that consumers are engaging with has increased dramatically over recent years.

As consumers incorporate technology into more aspects of their daily lives, they meander across channels and devices as needed. They seek answers, solutions, products, and entertainment. They express interests, intent, and preferences leaving a digital trail or...

By Sylvia Jensen, 02 May 2017, 0 comments. Categories: Marketing Cloud, Personalised Marketing.

Salesforce becoming ever more valuable for marketers – but data integration still a problem

(c)iStock.com/andresr

Two in three UK companies say Salesforce is more valuable to them today than this time last year, according to a report from Bluewolf.

Bluewolf – an IBM company but also a Salesforce strategic partner – issued its global State of Salesforce study, which this publication duly covered back in September. Yet the company’s latest missive shows UK...

By James Bourne, 10 January 2017, 0 comments. Categories: Data-driven marketing, Marketing Cloud.

New kid on the block: Nielsen launches Marketing Cloud software in the UK

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It seems these days that every month brings a new marketing cloud solution, but a new player to the marketplace made us sit up and pay attention.

Consumer insights and data experts Nielsen launched Nielsen Marketing Cloud in the UK last week. It’s already been up and running in the US since April, where it’s seen considerable success, particularly with consumer packaged goods (CPG) businesses.

By Rachael Power, 23 June 2016, 0 comments. Categories: Data-driven marketing, Marketing Cloud.

Cannes Lions insight: How the creative marketing industry has changed

(c)iStock.com/Triloks

Whether we like it or not modern marketing is remarkably different to what it was like even five years ago. The last three years have seen seismic shifts in how the industry operates and some of us just haven’t been prepared for it and others haven’t welcomed it.

This change has been most apparent at the annual Cannes Lions International Festival of Creativity. For those unaware of the Festival – firstly you need to ask yourself how you...

By Sylvia Jensen, 22 June 2016, 1 comment. Categories: Marketing Cloud, Personalised Marketing.

Salesforce launches Marketing Cloud Lightning

(c)iStock.com/Nature247

Salesforce has announced the launch of Marketing Cloud Lightning this week – a new user experience, platform and ecosystem that it claims will give marketers the power to run one to one customer journeys across sales, service and marketing.

The new announcement follows the launch earlier this year of Salesforce’s sales and services offerings built on the Lightning platform – Sales Cloud Lightning and Service Cloud Lightning. The Lightning platform is based on the...

By Liz Morrell, 11 May 2016, 0 comments. Categories: Advertising Technology, Campaigns, Marketing Cloud.