Influencer marketing: Tips on creating your best content

Influencer marketing is on the rise, with a broad range of celebrities and personalities providing brands with opportunities for exposure to their followings on various digital platforms.

Influencers essentially become brand spokespeople, but in a natural and organic way that feels more like a normal social share or blog post and less like an in-your-face paid testimonial.

This is a key aspect of influencer marketing,

By Sarah Ware, 28 July 2016, 2 comments. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.

Meet microinfluencers: The next generation of influencer marketing

Influencer marketing - using bloggers and social media aficionados to promote your service in an authentic way - is on the rise.

Consumers are tired of being ‘advertised to’, we all know that - just like we know they’d rather hear from their peers than from a faceless brand.

In fact, two-thirds of eCommerce retailers recently said they were planning to use social media influencers in...

By Rachael Power, 22 June 2016, 0 comments. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.

Influencer collaborations would 'vastly improve' marketing, eCommerce retailers say

Two thirds of eCommerce retailers want to work more closely with social media influencers, with the majority believing it would ‘vastly improve’ their marketing efforts, according to new research by affilinet.

The survey revealed that two thirds of eCommerce retailers are looking to use social media influencers in their future marketing campaigns, with beauty vlogger Zoella and plus-sized model Tess Holliday voted as the ‘dream influencers’ to work with.

Performance marketing network

By Rachael Power, 23 May 2016, 0 comments. Categories: Advertising, Influencer Marketing, Social Media Marketing.

List: The top 30 influential women in martech

Stack Overflow has hired Adrianna Burrows as its new chief marketing officer, a former Windows general manager at Microsoft. As the only female on an exec board of 13, she’s responsible for looking after the company’s global corporate marketing function.

It’s perhaps not a surprise she’s the only woman on the board in this particular case. According to a 2015...

By Rachael Power, 06 May 2016, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Three steps to finding the right influencer for your brand

(c)iStock.com/f9photos

In many ways, influencer marketing is already a well-established practice; 84% of marketers planned to include influencer marketing in their strategy this year. Yet when I speak to brands, it is clear that they are spending millions on influencer marketing without the tools to make educated decisions and run effective campaigns.

Until recently, choosing an influencer for a campaign required spending...

Are you targeting the wrong online influencers?

(c)iStock.com/gremlin

The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.

While many consumers follow celebrities with huge social media audiences (Katy Perry has a whopping 73 million Twitter followers at present), it’s doubtful they’ll rely on...

By Fabrice Etienne, 12 August 2015, 0 comments. Categories: Branding, Influencer Marketing, Search Marketing, Social Media Marketing.

Case study: How influencers can cut through social noise

©iStock.com/EdStock

In a world where consumers are overloaded with information, thrown at them from every angle, brands find themselves having to rethink their traditional global marketing strategies. The ever-saturated consumer marketplace is forcing them to think more creatively about how best to achieve the all-important cut-through and engagement with consumers.

As a result, many brands are redirecting traditional advertising and media dollars towards more unconventional influencer activations. At...

By Emma Grede, 02 March 2015, 0 comments. Categories: Influencer Marketing, Social Media Marketing.