It’s time for influence to evolve: Welcome to Influence 2.0

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Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix” - Brian Solis

Influencer marketing became mainstream in 2016. However, with pure pay to play and short-term campaign practices dominating the conversation, many misconceptions remain in this nascent space. Curious to see how the practice is perceived within leading enterprises around the world, Traackr and TopRank Marketing teamed up to survey 102 brand strategists and...

How Viber is partnering with influencers like F**kJerry to engage users

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Messaging apps are something of a goldmine for marketers at the moment. Whether it’s Google’s new ‘click-to-SMS’ ads, building your own chatbot for Facebook Messenger or simply Whatsapping your customers’ latest offers, there’s plenty of use for the tech in today’s marketing mix.

But Viber, which has been around since 2010, is doing something that bit different. Alongside games and sticker packs, the platform also hosts Public Chats, where it...

By Rachael Power, 24 October 2016, 1 comment. Categories: Influencer Marketing, Social Media Marketing.

Will sponsored content disclosures hinder influencer marketing?

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The social media space is gradually changing to incorporate new platforms and new opportunities for brands looking to engage followers.

As this space grows, we’ve seen the use of sponsored content and influencer marketing become an increasingly common tool used by brands who want to seamlessly fit their products into the flow of social posts.

But recent threats by the Federal Trade Commission (FTC) regarding stricter enforcement of influencer disclosure on posts for which...

By Sarah Ware, 11 October 2016, 0 comments. Categories: Influencer Marketing, Personalised Marketing.

What makes a successful influencer marketing programme?

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As one of the pioneers in the influencer marketing space, we have worked with many brands over the years and have seen our fair share of successes and failures of influencer programs. 

Behind the vast majority of influencer marketing fails, are two root causes: one philosophical and one operational. 

The philosophical reason behind the failure of an influencer marketing program is that most brands experimenting with influencer marketing for the first time, think of the...

By Pierre-Loïc Assayag, 07 October 2016, 0 comments. Categories: Influencer Marketing, Personalised Marketing, Publishing.

Why influencer marketing is eating the cake of traditional advertising budgets

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Marketers are constantly adjusting their strategies to pinpoint the best ways to reach consumers through digital channels.

Nowhere has this been more prevalent than the boom in influencer marketing, which has seen a huge surge in popularity in recent times. Let’s face it, Zoella is now a household name to many of us, and she’s not alone.

But simply having a few forward-thinking and technologically-adept millennials making YouTube videos and taking some...

By Ed East, 14 September 2016, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Influencer marketing: Tips on creating your best content

Influencer marketing is on the rise, with a broad range of celebrities and personalities providing brands with opportunities for exposure to their followings on various digital platforms.

Influencers essentially become brand spokespeople, but in a natural and organic way that feels more like a normal social share or blog post and less like an in-your-face paid testimonial.

This is a key aspect of influencer marketing,

By Sarah Ware, 28 July 2016, 2 comments. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.

Meet microinfluencers: The next generation of influencer marketing

Influencer marketing - using bloggers and social media aficionados to promote your service in an authentic way - is on the rise.

Consumers are tired of being ‘advertised to’, we all know that - just like we know they’d rather hear from their peers than from a faceless brand.

In fact, two-thirds of eCommerce retailers recently said they were planning to use social media influencers in...

By Rachael Power, 22 June 2016, 0 comments. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.

Influencer collaborations would 'vastly improve' marketing, eCommerce retailers say

Two thirds of eCommerce retailers want to work more closely with social media influencers, with the majority believing it would ‘vastly improve’ their marketing efforts, according to new research by affilinet.

The survey revealed that two thirds of eCommerce retailers are looking to use social media influencers in their future marketing campaigns, with beauty vlogger Zoella and plus-sized model Tess Holliday voted as the ‘dream influencers’ to work with.

Performance marketing network

By Rachael Power, 23 May 2016, 0 comments. Categories: Advertising, Influencer Marketing, Social Media Marketing.

List: The top 30 influential women in martech

Stack Overflow has hired Adrianna Burrows as its new chief marketing officer, a former Windows general manager at Microsoft. As the only female on an exec board of 13, she’s responsible for looking after the company’s global corporate marketing function.

It’s perhaps not a surprise she’s the only woman on the board in this particular case. According to a 2015...

By Rachael Power, 06 May 2016, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Three steps to finding the right influencer for your brand

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In many ways, influencer marketing is already a well-established practice; 84% of marketers planned to include influencer marketing in their strategy this year. Yet when I speak to brands, it is clear that they are spending millions on influencer marketing without the tools to make educated decisions and run effective campaigns.

Until recently, choosing an influencer for a campaign required spending...