Half of young Britons purchased influencer-promoted products in 2017

Influencer marketing campaigns have proved to be an effective strategy in 2017, with over half of young adults in the UK purchasing an item that has been promoted by an influencer.

New research by affiliate network affilinet polled 2,293 UK adults aged 18-30 on what they thought had most affected their purchasing decisions over the last 12 months. The results show that young consumers are more likely to look to YouTubers, bloggers and other influencers as sources of purchase information.

63% of those surveyed...

Millennials, culture and brands: an interview with Amplify’s Krupali Cescau

Millennials – those who have come of age in a period of vast technological change – are a sought-after group among marketers. They are internet savvy, smartphone-wielding and eager to establish themselves as valued workers and prospective property owners.

They are also not a single, uniform entity.

For marketers, who already have a habit of pigeonholing people into conceptually neat categories, the need to acquire as much user data as possible has made understanding what makes young consumers tick...

What does the Twitter character-limit increase mean for influencer marketing?

Twitter is currently in the process of rolling out a doubling of the 140 character limit that has defined it since its launch.

“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming,” said Twitter product manager Aliza Rosen.

The issue of ‘cramming’ effects al languages aside from Japanese, Chinese and Korean, where it is possible to convey more...

By Colm Hebblethwaite, 06 October 2017, 1 comment. Categories: Influencer Marketing, Social Media Marketing.

10 ways your influencer marketing strategy could fail

With YouGov estimating that 47% of online consumers in the 18-24 age demographic are now using ad blockers, influencer marketing can be seen as a silver bullet to circumvent the murky world of digital display ads.

According to a recent survey by Linqia, 94% of those who have used the strategy believe it to be effective, yet 43% of companies report being only in the experimental stages.

With so many brands apparently experimenting, we’re bound to see (and often enjoy) a few hiccups with their efforts....

By William Soulier, 27 July 2017, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Fake followers and the influencer marketing ecosystem

In the world of influencer marketing, the number of followers or subscribers an individual has is a key metric.

For companies that look to connect influencers to brands, the number of people that an influencer can reach is an important part of the initial pitch. Even if there is no guarantee that a brand’s message will connect with said audience, having a lot of followers at least means that a certain amount of people is going to see it.

But what if a proportion of those followers are fake?

The issue bubbles up into...

By Colm Hebblethwaite, 17 July 2017, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Surviving the influencer marketing gold rush: 6 lessons from B2B tech marketers

Influencer marketing has become top of mind for every CMO. But while the road to success seems clearly paved for consumer-facing brands, many B2B organizations are struggling to formulate a framework to adopt influencer marketing in a meaningful way.

Since I wrote Return on Influence in 2012, the practice of influencer marketing has evolved significantly.

Many of the early adopters from five years ago having grown into mature, sophisticated influencer marketing programs.

B2B marketing is at a crossroads

Yet,...

By Mark Schaefer, 29 June 2017, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Influencer marketing - is the hype justified?

Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing.

It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the so-called influencers, have an important impact on the purchasing decisions of their followers.

Their loyal community of fans trusts the recommendations of their idols. Influencer marketing done right benefits from...

By Jan Homann, 13 June 2017, 1 comment. Categories: Content Marketing, Influencer Marketing, Social Media Marketing.

Women rule the world of social influence

In the emerging world of influencer marketing women tend to hold more sway then their male counterparts.

In fact, according to a global survey of over 2,000 digital influencers by IndaHash, it is a certain kind of woman that rules the social media influencer roost.

68% of social media influencers are female. To put this in context, a City University London study found that 55% of UK...

By Colm Hebblethwaite, 08 June 2017, 0 comments. Categories: Influencer Marketing, Social Media Marketing.

Working with influencers: monetizing social dialogue

At one time, TV was advertising's golden child in reaching the masses. You would create a commercial, hold the door open, and welcome consumers as they came to you.

But that was then.

Today, your customers (especially Millennials) crave two-way brand interactions. If you want to generate organic conversations around your brand, discover influencer marketing.

People and Their Secrets

We all love a good secret, which is why “Hey, have you heard about this?” gets our attention.

We eagerly bend forward and...

By Justin Rezvani, 13 April 2017, 1 comment. Categories: Influencer Marketing, Social Media Marketing.