What can mobile coupons add to the customer experience?
It’s no secret, everyone loves a discount. Supermarkets and retailers have used coupons for decades to draw in new customers or simply to gain market share for a product.
And it’s big business: according to Valassis, consumers are benefitting from approximately £3.3bn worth of coupons or vouchers per year.
The second coupon revolution
Tesco’s Clubcard launch was one of the most important retail innovations of the 20th century as the loyalty card, and particularly the...