The past, present and future of email as a channel

Just to get some necessary housekeeping out of the way: this is not going to be another article that harps on validating whether there is any staying power left in email. Don’t get me wrong, I actually think one has to pay homage to a humble beginning before being able to truly appreciate the possibilities of full potential.

Those of us who actually happen to be fortunate enough to have careers in the email channel, the ones of us who are passionate and enjoy being trendsetters, can appreciate what the father of email

By Jai Williams, 29 November 2012, 0 comments. Categories: Email marketing.

5 ways to spice up your email marketing strategy

No one likes spam, and small companies trying to reach their clientele hate spam. That is because they are genuinely trying to reach out to their target audience with a message they probably want to hear, but due to spam, their words end up in the trash, unread. In order to keep out of the trash and stay clear of being labeled as spam, companies need to spice up their email marketing strategies, and here are five ways on how to do it.

Have a meaningful subject line:

Your subject line is the first thing your...

By Brian Harte, 09 November 2012, 0 comments. Categories: Automation, Email marketing.

Email marketing: Why do female senders perform better that males?

Not only do women have neater handwriting than their male colleagues, new research suggests that automated email campaigns perform significantly better when the sender is female, according to a study involving over 13 million email recipients.

The report, from CleverTouch marketing, showed that, on average, emails sent from women achieved an 18% click through, as opposed to just 10% where the sender was a man. Emails sent from a generic address achieved even better results, averaging over 23% click...

By Matt Henkes, 11 October 2012, 0 comments. Categories: Advertising, Data-driven marketing, Email marketing.

Specific email send time vital for engagement, says survey

A new survey from StrongMail and conducted by Zoomerang has revealed that four out of five business leaders have seen an increase in engagement and revenue if emails are delivered at a specific time of day.

Similarly, three in five admit that if promotional emails aren’t sent on time, there is a noticeable decrease in campaign revenue.

43.3% of the 743 respondents said that having promotional emails arrive during a specific delivery window was “very beneficial”, with a further 42.6% saying...

By James Bourne, 10 October 2012, 0 comments. Categories: Email marketing.

How to get the most out of your email marketing campaign

Marketing Tech caught up with Emailvision’s Henry Smith at Ad:Tech to discuss best practices in terms of email marketing for e-retailers

Research from cloud-based e-commerce marketers Emailvision has revealed that many top UK e-retailers don’t ask for such data as gender, date of birth and phone number for their marketing campaigns.

The first UK Retail Email Benchmark Study, entitled “Leaping Over the Subscribe Hurdle” and commissioned by Emailvision, reviewed the top 100 UK...

By James Bourne, 25 September 2012, 0 comments. Categories: E-Commerce, Email marketing.

Email: where knowledge goes to die?

I am no DIY professional; in fact I am the opposite.

The other day I found myself tring to rewire a household plug using a kitchen knife as a screwdriver. Half the problem with my DIY skills is that I don’t have the right tools to do the job so I end up ‘making a plan’ to get the job done.

In much the same way, I have begun to recognise that in business we often are found making a plan with tools that are not...

By Mike Saunders, 03 July 2012, 0 comments. Categories: Advertising, Email marketing.

Email newsletters: the secret to knowing your customers

Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.

Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.

Imagine Every Newsletter is a Test

Sending the same newsletter to the entire contact...

By Tara Hornor, 21 June 2012, 0 comments. Categories: Advertising, Email marketing.