Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.

Brad Wilson,...

Social media companies provide the most secure email, says Agari

Any emails you receive from social media companies are least likely to be targeted by cybercriminals.

This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.

As a result, electronic correspondence from social media organisations – the category leader in this instance being Facebook – is the most secure, with a TrustScore of 73.1. Logistics firms (58.8) came...

By James Bourne, 05 August 2013, 0 comments. Categories: E-Commerce, Email marketing, Social Media Marketing.

Are you ready for in-email video?

As online video continues to develop, video email marketing is revealing itself as a fast growing tool for marketers. More recipients than ever before are now able to quickly view video.

There are 3 common email video marketing practices currently in use.

1. Static Image Hyperlink. The most widely used practice. This is done by attaching a hyperlink to a static image within the body of an email. Usually, these static images contain a “play” button to let the viewer know where to...

By Homebaked Films, 14 June 2013, 0 comments. Categories: Email marketing, Video & Audio Marketing.

Six tips for creating and maintaining your emailing list

Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid. Having an up to date and clean database is key if you don’t want to step in a  spam trap, send unsolicited emails or make other mistakes that ruin your email reputation. Six tips that help you create an emailing list with relevant opt ins only, and to make sure it stays that...

By Michael Linthorst, 27 May 2013, 0 comments. Categories: Email marketing, Publishing.

How to improve your email call-to-actions

A call-to-action (CTA) in an email campaign is meant to trigger a direct reaction from its recipients. Even the littlest changes in a CTA can have the biggest effect. What is the best CTA for your emailings?

The right position

The position you place a CTA in your email is very important for increasing your click-through-rates. Make sure it stands out compared to the other content in your email, like text and...

By Michael Linthorst, 14 May 2013, 0 comments. Categories: Email marketing.

5 email marketing pitfalls to avoid

As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes.

Here are five email marketing mistakes other people already made, so you don’t have to:

1. Sending emails with a vague ‘from’ address

Your recipients are swamped in emails every day, many of them being tossed in the trashcan without so much as even getting a glance.

People have grown to become vigilant when it...

By Michael Linthorst, 30 April 2013, 0 comments. Categories: Branding, Email marketing.

How to deal with tough online competition

Roll Up Your Sleeves

Nowadays many businesses are selling their products online. They have discovered that it’s easier and convenient to sell stuff through the internet than physical shops. Nevertheless, there’s tough competition in the virtual business platform and only those with fresh and original ideas can attract more clients.

Below are some tips that can be used to boost your online presence:

Produce constant quality content

The information posted on your website should be fresh, original and precise. This way your visitors would feel confident to read what you have on offer, and probably procurement. Remember to regularly update the page if there are any developments such as the launch of a new product, client incentives...

By Maciej Fita, 25 April 2013, 0 comments. Categories: Email marketing, Social Media Marketing.

Four tips for spring cleaning your emailing list

Erroneous email addresses in your emailing list can be disastrous for your email reputation. After all, invalid email addresses cause a high bounce rate, and in some cases are used as spam traps. That’s why you should always take precautions to prevent them from ending up in your database.

Do you fear the damage might already be done? In that case it’s important to spring clean your send list as quickly as possible. ...

By Michael Linthorst, 22 April 2013, 0 comments. Categories: Email marketing.

Learn from email marketing for social media engagement #SMWF

If there’s one lesson to be learned from this year’s Social Media World Forum, it’s that engagement is the Holy Grail.

But the story’s not quite as simple as that, as a packed conference room discovered during a panel session featuring representatives from the BBC, EngageSciences, UNICEF and American Express.

“Likes don’t buy you love – that’s a reality,” commented Carl Barkey, head of social media and customer engagement...

By James Bourne, 18 March 2013, 0 comments. Categories: Email marketing, Social Media Marketing.

Could your email marketing use a facelift?

Email Clean Up Tips

Email marketing is one of the best ways to reach out to your prospects and kick up your company’s sales. Everyone is focused on social media, PPC ads, and any other method that will get sales right now. The problem is that your customers will buy when they’re ready to buy, not when you’re ready to sell. Often, there’s a time duration mismatch between when you want to sell something and when your prospects are ready to buy.

To overcome that, you have to get intimate with your prospects. You have to stay in touch without looking desperate....

By Maciej Fita, 15 February 2013, 0 comments. Categories: Content Marketing, Email marketing.