Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name
Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.
“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.
Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.